Understanding business / William G. Nickels, James M. McHugh & Susan M. McHugh.

Contents;

Part 1: Business trends: Cultivating a business in diverse, global environments
1. Exploring trends in dynamic business environments
2. Understanding global and domestic economics
3. Competing in global markets
4. Demonstrating ethical behavior and social responsibility

Part 2: Business ownership: Starting a small business
5. Owning a business
6. Entrepreneurship and the challenges of starting a small business

Part 3: Business management: Empowering employees to satisfy customers
7. Leadership, management and employee empowerment
8. Organizing a customer-driven business
9. Producing world-class products and services career portfolio: Management

Part 4: Management of human resources: Motivating employees to produce quality goods and services
10. Motivating employees and building self-managed teams
11. Human resource management: Finding and keeping the best employees
12. Dealing with employment-management issues and relationships

Part 5: Marketing: Developing and implementing customer-oriented marketing plans
13. Marketing: Building customer relationships
14. Developing and pricing quality products and services
15. Distributing products efficiently and competitively
16. Promoting products using integrated marketing communication

Part 6: Decision-making: Managing information
17. Using technology to manage information
18. Understanding financial information and accounting

Part 7: Managing financial resources
19. Using financial resources
20. Financing and investing through securities markets
21. Understanding money and financial institutions
22. Developing and managing your personal finances

Includes bibliographical references and indexes.