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Small business management : an entrepreneurial emphasis / Justin G. Longenecker, Carlos W. Moore, J. William Petty.

By: Contributor(s): Publication details: Mason, Ohio : Thomson South-Western, c2003.Edition: 12th editionDescription: xiv, 786 p. : ill. (some col.) ; 26 cm. 1 CD-ROM (4 3/4 inch.)ISBN:
  • 032406554X
Subject(s): DDC classification:
  • 658.022 22 LON
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Closed Access Book Closed Access Engineering Library 658.022 LON 1 (Browse shelf(Opens below)) 1 Available 0010670
Book Closed Access Book Closed Access Engineering Library 658.022 LON 2 (Browse shelf(Opens below)) 2 Available 0027806

PART 1: ENTREPRENEURSHIP AND SMALL BUSINESS.
1. The Winning Hand of Entrepreneurship.

PART 2: ENTREPRENEURIAL STRATEGY.
2. Strategies that Capture Opportunities.
3. E-Business Opportunities.
4. Global Opportunities.

PART 3: PURSUING NEW VENTURE OPPORTUNITIES.
5. Buyout and Start-up.
6. Franchising.
7. The Family Business.

PART 4: THE NEW VENTURE BUSINESS PLAN.
8. The Role of the Business Plan.
9. Developing the Marketing Plan.
10. Selecting the Management Team and the Form of Organization.
11. Selecting the Location and Planning the Facilities.
12. Projecting Financial Requirements.
13. Finding Sources of Financing.
14. Exit Strategies.

PART 5: SMALL BUSINESS MARKETING.
15. Product and Distribution Strategies.
16. Pricing and Credit Strategies.
17. Promotional Strategies.

PART 6: SMALL BUSINESS MANAGEMENT.
18. Professional Management in the Growing Firm.
19. Managing Human Resources.
20. Quality Management and the Operations Process.
21. Social and Ethical Issues.

PART 7. FINANCIAL MANAGEMENT IN THE ENTREPRENEURIAL FIRM.
22. Evaluating Financial Performance.
23. Managing the Firm's Assets.
24. Risk and insurance.
Epilogue: Visualizing the End: What's Next?

Includes bibliographical references and index.

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