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Contemporary business / Louis E. Boone, David L. Kurtz.

By: Contributor(s): Series: The Harcourt College Publishers series in managementPublication details: Fort Worth : Harcourt College Publishers, c2002.Edition: 10th editionDescription: lv, 739, [109] p. : col. ill. ; 29 cm. + 1 computer optical disc (4 3/4 in.)ISBN:
  • 0030332265
  • 0030343186 (disc)
  • 0030340683 (guide)
Subject(s): DDC classification:
  • 658 21 BOO
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Contents
PART I BUSINESS IN A GLOBAL ENVIRONMENT
Chapter 1 Business: Blending People, Technology, and Ethical Behavior
Chapter 2 Achieving Business Success by Demonstrating Ethical Behavior and Social Responsibility
Chapter 3 Economic Challenges Facing Global and Domestic Business
Chapter 4 Competing in Global Markets
Part I Careers in Business

PART II STARTING AND GROWING YOUR BUSINESS
Chapter 5 Options for Organizing Small and Large Businesses
Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative
Chapter 7 Electronic Commerce: The Internet and Online Business
Part II Careers in Business

PART III MANAGEMENT: EMPOWERING PEOPLE TO ACHIEVE BUSINESS OBJECTIVES
Chapter 8 Management, Leadership, and the Internal Organization
Chapter 9 Human Resource Management and Motivation
Chapter 10 Improving Performance through Empowerment, Teamwork, and Communication
Chapter 11 Labor-Management Relations
Chapter 12 Creating and Producing World-Class Goods and Services
Part III Careers in Business

PART IV MARKETING MANAGEMENT
Chapter 13 Customer-Driven Marketing
Chapter 14 Developing and Pricing Goods and Services
Chapter 15 Distributing Goods and Services
Chapter 16 Promoting Goods and Services Using Integrated Marketing Communications
Part IV Careers in Business

PART V MANAGING TECHNOLOGY AND INFORMATION
Chapter 17 Using Technology to Manage Information
Chapter 18 Understanding Accounting and Financial Statements
Part V Careers in Business

PART VI MANAGING FINANCIAL RESOURCES
Chapter 19 Financial Management and Institutions
Chapter 20 Financing and Investing through Securities Markets
Part VI Careers in Business

Appendix A: Risk Management and Insurance
Appendix B: Business Law….followed by CONTINUING CASE

Accompanied by: A guide to your personal finances to accompany Contemporary business : tenth edition / Douglas Hearth, Louis E. Boone, David L. Kurtz. 27 p. 28 cm.

Includes bibliographical references and indexes.

System requirements for accompanying computer disc: Windows 98 or higher.

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