Amazon cover image
Image from Amazon.com

Strategic management : theory and practice / John A. Parnell

By: Publication details: Cincinnati, Ohio : Atomic dog publishing, c2006Edition: 2nd editionDescription: xv, 349 p. : ill. ; 27 cmISBN:
  • 1592602347
  • 9781592602346
DDC classification:
  • 22 658.401 PAR
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

1. Fundamentals of strategic management

2. Industry competition

3. External environment

4. Organizational mission and direction

5. Corporate-level strategies

6. Business unit strategies

7. Functional strategies

8. Strategy formulation

9. Strategy implementation

10. Strategic control

Appendices

Includes index

There are no comments on this title.

to post a comment.