Strategic management : formulation, implementation, and control / John A. Pearce, II, Richard B. Robinson, Jr.

OVERVIEW OF STRATEGIC MANAGEMENT
Strategic management
the nature and value of strategic management
dimensions of strategic management
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STRATEGY FORMULATION
Defining the company mission
what is a company mission
Formulating a mission
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Assessing the external environment
Remote environment
Industry environment
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Evaluating the multinational environment
strategic considerations for multinational firms
why firms internationalize
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Environmental forecasting
importance of forecasting
selecting critical environmental variables
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The company profile: internal analysis of the firm
an overview of internal analysis
SWOT analysis
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Formulating long-term objectives and grand strategies
long term objectives
generic strategies
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Strategic analysis and choice
corporate strategy analysis and choice
choosing among grand strategy alternatives
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STRATEGY IMPLEMENATION

Implementing strategy through the business functions
annual objectives
benefits of annual objectives
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implementing through structure, leadership and culture
structuring an effective organization
organizational leadership
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Strategic control: guiding and evaluating the strategy
establishing strategic controls
strategic surveillance
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Guide to strategic management case analysis
preparing for case discussion
participating in class
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CASES

Strategy formulation
rackers. Inc
American computer professionals
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Strategy implementation
Hickory ridge golf club
omni software systems
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Strategic control and evaluation
survival aids, ltd
Springfield remanufacturing corporation
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Competitive industry analysis
The microcomputer industry
COMPAQ computer corporation
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Includes bibliographical references and index.