Contemporary business 2003 / Louis E. Boone & David L. Lurtz.

Contents;

Part I: Business in a global environment
Chapter 1: Business: Blending people, technology, and ethical behavior
Chapter 2: Achieving business success by demonstrating ethical behavior and social responsibility
Chapter 3: Economic challenges facing global and domestic business
Chapter 4: Competing in global markets

Part II: Starting and growing your business
Chapter 5: Options for organizing small and large business
Chapter 6: Starting your own business: The entrepreneurship alternative
Chapter 7: Electronic commerce: The internet and online business

Part III: Management: Empowering people to achieve business objectives
Chapter 8: Management, leadership, and the internal organization
Chapter 9: Human resource management and motivation
Chapter 10: Improving performance through empowerment, teamwork and communication
Chapter 11: Labor-management relations
Chapter 12: Creating and producing world-class goods and services

Part IV: Marketing management
Chapter 13: Customer-driven marketing
Chapter 14: Developing and pricing goods and services
Chapter 15: Distributing goods and services
Chapter 16: Promoting goods and services using integrated marketing communications

Part V: Managing technology and information
Chapter 17: Using technology to manage information
Chapter 18: Understanding accounting and financial statements

Part VI: Managing financial resources
Chapter 19: Financial management and institutions
Chapter 20: Financing and investing through securities markets

Includes bibliographical references and indexes.