Business today / Michael H. Mescon, Courtland L. Bovée, and John V. Thill.

CONTENTS

PART 1: CONDUCTING BUSINESS IN THE GLOBAL ECONOMY
CHAPTER 1: FUNDAMENTALS OF BUSINESS AND ECONOMICS
why study business
what is a business
what is an economic system
e.tc

CHAPTER 2: ETHICS AND SOCIAL RESPONSIBILITY OF BUSINESS
ethics in the workplace
social responsibility in business
business's response to the needs of society
e.tc

CHAPTER 3:GLOOBAL BUSINESS
the global business environment
fundamentals of international trade
e.tc

PART 2: STARTING AND EXPANDING A SMALL BUSINESS
CHAPTER 4: SMALL BUSINESS, NEW VENTURES, AND FRANCHISES
Understanding the world of small business
starting and expanding a small business
e.tc

CHAPTER 5: FORMS OF BUSINESS OWNERSHIP AND BUSINESS COMBINATIONS
choosing a form of business ownership
understanding business combinations
e.tc

PART 3: MANAGING A BUSINESS, INFORMATION SYSTEMS, AND PRODUCTION
CHAPTER 6: FUNCTIONS AND SKILLS OF MANAGEMENT
what is management
management skills
e.tc

CHAPTER 7: ORGANIZATION, TEAMWORK, AND COMMUNICATION
designing an effective organizational structure
working in teams
e.tc

CHAPTER 8: TECHNOLOGY AND INFORMATION MANAGEMENT
what is an effective information management
the role of computers in information management
e.tc


CHAPTER 9: PRODUCTION OF QUALITY GOODS AND SERVICES
understanding production and operations management
designing the production process
e.tc

PART 4: MANAGING EMPLOYEES
CHAPTER 10: MOTIVATION, TODAY'S WORKFORCE AND EMPLOYEE-MANAGEMENT RELATIONS
understanding human relations
motivating employees
e.tc

CHAPTER 11: HUMAN RESOURCES MANAGEMENT
understanding what human resources mangers do
planning for a company's staffing needs
e.tc

PART 5: DEVELOPING MARKETING STRATEGIES TO SATISFY CUSTOMERS
CHAPTER 12: FUNDAMENTALS OF MARKETING AND CUSTOMER SERVICE
what is marketing
the importance of understanding customer
e.tc


CHAPTER 13: PRODUCT AND PRICING STRATEGIES
developing product strategies
developing brand and packaging strategies
e.tc

CHAPTER 14: DISTRIBUTION STRATEGIES
selecting the most effective distribution channels
selling products through intermediaries
e.tc

CHAPTER 15: PROMOTIONAL STRATEGIES
the promotional mix
personal selling
e.tc

PART 6: MANAGING ACCOUNTING AND FINANNCIAL RESOURCES
CHAPTER 16: ACCOUNTING
what is accounting
what are the fundamentals accounting accounting concepts
e.tc

CHAPTER 17: FINANCIAL MANAGEMENT AND BANKING
what does financial management involve
the U.S financial system
e.tc

CHAPTER 18: SECURITIES
types of securities investments
investors and investing
e.tc

PART 7: FOCUSING ON SPECIAL TOPICS IN BUSINESS

Includes bibliographical references and indexes.