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Business and administrative communication / Kitty O. Locker.

By: Publication details: Boston, Mass. : Irwin/McGraw Hill, c2000.Edition: 5th editionDescription: xxii, 694 p. : col. ill. ; 29 cm. 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780072350739
  • 0072350733
  • 0072293926
Other title:
  • Communication
Subject(s): DDC classification:
  • 651.7 21 LOC
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Contents;

Part one: The building blocks of effective messages
1. Business communication, management, and success
2. Building goodwill
3. Adapting your message to your audience
4. Making your writing easy to read
5. Planning, composing, and revising
6. Designing documents, slides, and screens

Part two: Letters and memos
7. Informative and positive messages
8. Negative messages
9. Writing persuasive messages
10. Handling difficult persuasive messages situations
11. Sales and fund-raising letters

Part three: Interpersonal communication
12. Communicating across cultures
13. Working and writing in groups

Part four: Reports
14. Planning, proposing and researching reports
15. Analyzing information and writing reports
16. Using graphs and other visuals
17. Making oral presentations

Part five: Job hunting
18. Resumes
19. Job application letters
20. Job interviews, follow-up letters and calls and job offers.


Includes bibliographical references and index.

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