Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.

Contents
PART 1. Business Trends: Cultivating a Business in Diverse, Global Environments
1 Finding opportunities in Today’s Dynamic Business Environment
2 Economics: The creation and Distribution of Wealth
3 competing in Global Markets
4 Demonstrating Ethical Behavior and Social Responsibility

PART 2. Business Ownership: Starting a Small Business
5 Forms of Business Ownership
6 Entrepreneurship and Starting a Small Business


PART 3. Business Management: Empowering Employees to Satisfy Customers
7 Management and Leadership
8 Organizing a Customer-driven Business
9 using the latest Technology to produce World Class Products and Services
Career Portfolio: Management

PART 4. Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
10 Motivating Employees and Build a self-Managed Teams
11 Human Resource Management: Finding and Keeping the Best Employees
12 Dealing with Employee–Management Issues and Relationships
Career Portfolio: Management of human Resources


PART 5. Marketing: Developing and Implementing Customer-Oriented Marketing Plans
13 Building Customer and Stakeholder Relationships
14 Developing and Pricing Quality Products and Services
15 Distributing Products Efficiently and Competitively
16 Promoting Products using integrated and interactive Marketing Communication
Career Portfolio: Fundamentals of Marketing

Part 6. Decision Making: Managing Information
17. Using Technology to manage Information
18. Understanding Financial Information and Accounting
Career Portfolio: Managing Information (information systems)


PART 7. Managing Financial Resources
19 Financial Management
20 Security Markets: Financial Investing
21 Understanding Money and Financial Institutions
22 Managing Personal Finances: The Road Entrepreneurship

Includes bibliographical references and index.

System requirements for accompanying computer disk: Microsoft Windows 3.1, 95, and NT.