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Strategic management / Gregory G. Dess, and Alex Miller

By: Contributor(s): Series: McGraw-Hill series in managementPublication details: New York : McGraw-Hill, Inc., c1993Description: xix, 924 p. : ill.(some.col.) ; 24 cmISBN:
  • 0070165696
  • 9780070165694
Subject(s): DDC classification:
  • 22 658.4012 DES
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Open Access Book Open Access Engineering Library 658.4012 DES 1 (Browse shelf(Opens below)) 1 Available BUML24020480

CONTENTS

PART 1: A MANDATE FOR STRATEGIC MANAGEMENT

A mandate for strategic management

why is strategic management important
what is strategic management
E.tc

The external environment : Identifying opportunities and threats

Obtaining and using environmental information
The general environment
E.tc

Assessing the internal environment: Determining strengths and weaknesses
The value chain: A framework for studying a firm's strengths and weaknesses
Beyond the value chain: Other issues in internal analysis
E.tc

PART II: STRATEG FORMULATION

Strategic management at the business level: Managing for competitive advantage
Competitive advantages
Market focus and competitive advantage
E.tc

Strategic management at the functional level: Managing for customer value
Managing strategically at the functional level
Kaizen: Continually improving customer value
E.tc

Strategic management at the corporate level: Diversification for stockholder value
The role of diversification
Evaluating the benefits of diversification
E.tc

Strategic management at the international level: Managing for global success
The importance of a worldwide perspective on strategy
Entry strategies for international expansion
E.tc

PART III: STRATEGY IMPLEMENTATION

Translating strategy into action and achieving integration

A framework for understanding implementation issues
Tactical aspects of strategy implementation
E.tc

Strategy implementation: The role of organizational structure
Dimensions of structure
Types of structure
E.tc

Implementing strategy: Ensuring strategic control
Strategic control and evaluation
Alternative approaches to control in organizations

Leadership, culture, and ethics
Leadership: A strategic perspective
Developing a strong organizational culture

PART IV: CASE ANALYSIS

Analysing strategic situations and cases
How to perform a strategic analysis
E.tc

Includes index

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