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Business essentials / Ronald J. Ebert, Ricky W. Griffin.

By: Contributor(s): Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2005.Edition: Custom editionDescription: xxxiii, 558 p. : col. ill. ; 28 cmISBN:
  • 0536820228
Subject(s): DDC classification:
  • 658 22 EBE
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Closed Access Book Closed Access Engineering Library 658 EBE 1 (Browse shelf(Opens below)) 1 Available BUML24011085

Various multi-media instructional tools are available to supplement the text.

CONTENTS

PART 1: UNDERSTANDING THE CONTEMPORARY BUSINESS ENVIRONMENT
Understanding the U.S Business environment
Conducting business ethically and responsibly
Understanding entrepreneurship and business ownership
Understanding the global context of business

PART 2: UNDESTANDING THE BUSINESS OF MANAGING
Managing the business enterprise
organizing the business enterprise
managing operations and improving quality

PART 3: UNDERSTANDING PEOPLE IN ORGANIZATIONS
Managing human resources and labour relations
Motivating, satisfying and leading employees

PART 4: UNDERSTANDING PRINCIPLES OF MARKETING
understanding marketing processes and consumer behaviour
pricing, distributing and promoting products

PART 5: MANAGING INFORMATION
Managing information systems and communication technology
Understanding principles of accounting

PART 6: UNDERSTANDING FINANCIAL ISSUES
Understanding money and banking
Understanding securities and investments

Includes bibliographical references (p. 511-521) and indexes.

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