Business essentials / Ronald J. Ebert, Ricky W. Griffin.
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2005.Edition: Custom editionDescription: xxxiii, 558 p. : col. ill. ; 28 cmISBN:- 0536820228
- 658 22 EBE
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Closed Access | Engineering Library | 658 EBE 1 (Browse shelf(Opens below)) | 1 | Available | BUML24011085 |
Various multi-media instructional tools are available to supplement the text.
CONTENTS
PART 1: UNDERSTANDING THE CONTEMPORARY BUSINESS ENVIRONMENT
Understanding the U.S Business environment
Conducting business ethically and responsibly
Understanding entrepreneurship and business ownership
Understanding the global context of business
PART 2: UNDESTANDING THE BUSINESS OF MANAGING
Managing the business enterprise
organizing the business enterprise
managing operations and improving quality
PART 3: UNDERSTANDING PEOPLE IN ORGANIZATIONS
Managing human resources and labour relations
Motivating, satisfying and leading employees
PART 4: UNDERSTANDING PRINCIPLES OF MARKETING
understanding marketing processes and consumer behaviour
pricing, distributing and promoting products
PART 5: MANAGING INFORMATION
Managing information systems and communication technology
Understanding principles of accounting
PART 6: UNDERSTANDING FINANCIAL ISSUES
Understanding money and banking
Understanding securities and investments
Includes bibliographical references (p. 511-521) and indexes.
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