Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.

Included in an envelope a card containing the password to the web Online Learning Center.

CONTENTS

PART 1: BUSINESS TRENDS: CULTIVATING A BUSINESS IN DIVERSE, GLOBAL ENVIRONMENTS
Chapter 1: Finding opportunities in today's dynamic business environment
What is business
The importance of entrepreneurship to wealth
Etc

Chapter 2: Economics: The creation and distribution of wealth
The importance of the study of economics
The history of business and economics
E.tc

Chapter 3: Competing in global markets
The dynamic global market
Why trade with other nations
Getting involved in global trade?
E.tc

Chapter 4: Demonstrating ethical behaviour and social responsibility
Managing business ethically and responsibly
Legality is only the first ethical standard
Setting corporate ethical standards
E.tc

PART 2: BUSINESS OWNERSHIP: STARTING A SMALL BUSINESS
Chapter 5: Forms of business ownership
Basic forms of business ownership
Sole proprietorship
Partnerships
E.tc

Chapter 6: Entrepreneurship and starting a small business
The age of the entrepreneur
The job creating power of entrepreneurs in the united nations
E.tc

PART 3: BUSINESS MANAGEMENT: EMPOWRING EMPLOYEES TO SATISFY CUSTOMERS

Chapter7: Management. leadership, and employee empowerment
The new approach to corporate management
Planning
E.tc

Chapter 8: Organizing a customer -driven business
The changing organizational hierarchy
How organizations have evolved
E.tc

Chapter 9: Using the latest technology to produce world class products and services
America's manufacturing base
Keeping costs low: Site selection
E.tc

PART 4: MANAGEMENT OF HUMANRESOURCES: MOTIVATING EMPLOYEES TO PRODUCE QUALITY GOODS AND SERVICES
Chapter 10: Motivating employees and building self managed teams
The importance of motivation
E.tc

Chapter 11: Human resource management: Finding and keeping the best employees
Working with people is just the beginning
Determining your human resource needs
Recruiting employees from a diverse population
E.tc

Chapter 12: Dealing with employee-management issues and relationships
Employee-management issues
Labour unions from different perspectives
E.tc

PART 5: MARKETING: DEVELOPING AND IMPLEMENTING CUSTOMER ORIENTED MARKETING PLANS

Chapter 13: Building customer and stakeholder relationships
What is marketing
Understanding the marketing process
E.tc

Chapter 14: Developing and pricing quality products and services
Product development and the value package
Product differentiation
E.tc

Chapter 15: Distributing products efficiently and competitively
The role of distribution un business
How intermediaries add utility to goods
E.tc.

Chapter 16: Promoting products using integrated and interactive marketing communication
The importance of Marketing communication promotion
Personal selling
E.tc

PART 6: DECISION MAKING: MANAGING INFORMATION
Chapter 17: Using technology to manage information
The role of information technology
The road to knowledge : The internet, intranets and extranets
E.tc

Chapter 18: Understanding financial information and accounting
The importance of financial information
What is accounting
E.tc

PART 7: MANAGING FINANCIAL RESOURCES
Chapter 19: Financial management
The role of finance
What is finance
Financial planning
E.t.c

Chapter 20: Securities Markets: Financing and investing
The function of securities markets
Debt financing through selling bonds
E.tc

Chapter 21: Understanding money and financial institutions
The importance of money
Control of the money supply
E.tc

Chapter 22: Managing personal finances: The road to entrepreneurship
The need for personal financial planning
Building your capital account
Planning your retirement
E.tc

Includes bibliographical references and index.

System requirements for accompanying computer disk: Microsoft Windows 3.1, 95, and NT.