Strategic management : an integrated approach / Charles W.L. Hill, and Gareth R. Jones.

CONTENTS

PART 1: INTRODUCTION TO STRATEGIC MANAGEMENT
Chapter 1: The strategic management process
Opening case : Southwest airlines
Introduction
What is strategy
E.tc

Chapter 2: Mission and goals
Opening case: Allegis corporation
Overview
Defining the business
E.tc.


PART II: THE NATURE OF COMPETITIVE ADVANTAGE
Chapter 3: The external environment
Opening case: Wang laboratories
Overview
The five forces model
E.tc

Chapter 4: Competitive advantage : Resources, capabilities, and competencies
Opening case: Marks and Spencer
Overview
Competitive advantage: Low cost and differentiation
E.tc.


PART III: STRATEGIES
Chapter 5: Building competitive advantage through functional level strategies
Opening case: Xerox Corp
Overview
The value chain
E.tc

Chapter 6: Business level strategy
Opening case: Liz Claiborne, Inc
Over view
Foundations of business level strategy
E.tc

Chapter 7: Business level strategy and the industry environment
Opening case: The Goodyear tire and rubber company
Overview
Strategy in fragmented industries
E.tc

Chapter 8: Strategy in the global environment
Opening case: Swan optical corp
Overview
Profiting from global expansion
E.tc

Chapter 9: Vertical integration, Diversification and startegic alliances
Opening case: Diversification at Daimler-Benz
Overview
Vertical integration
E.tc

PART IV: IMPLEMENTING STRATEGY
Chapter 11: Designing organizational structure
Opening case: Chrysler's cross functional product teams
Overview
The role of organizational structure
Vertical differentiation
E.tc

Chapter 12: Designing strategic control systems
Opening case: Getting it right at McDonald's
Overview
Strategic control systems
E.tc

Chapter 13: Matching structure and control strategy
Opening case: Hughes aircraft reengineers its structure
Overview
Structure and control at the functional level
E.tc

Chapter 14: Implementing strategic change: Politics, power and conflict
Opening case: Which way for Merck
Overview
Organizational politics and power
E.tc


PART V: CASES IN STRATEGIC MANAGEMENT
Introduction : Analysing and writing a case study

Section A: Small Business and entrepreneurship cases
Starbucks: Taking the espresso lane to profits
Ale-8-One bottling company
Magee enterprises, Inc
E.tc

Section B: Business level: Domestic and global cases
Coca-Cola versus pepsi-cola and the soft drink industry
The computer industry: The new industry of industries
E.tc

Section C: Corporate level: Domestic and global cases
Nucor
Hanson PLC
E.tc

Includes bibliographical references and index.