In the owner's chair : success strategies for building your small business / Ronald W. Torrence.
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1992.Description: xix, 284 p. : ill. ; 24 cmISBN:- 9780134922164
- 0134922166
- 658.022 23 TOR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book Open Access
|
Engineering Library | 658.022 TOR 1 (Browse shelf(Opens below)) | 1 | Available | BUML24021131 |
Contents;
Chapter 1: Realize you are faced with many unknowns
Small business is the last frontier
Why small businesses are different
What makes a successful entrepreneur?
You are in the owner's chair
Chapter 2: The marketing strategy umbrella
The marketing strategy umbrella
Marketing matrix
Chapter 3: Never let up on marketing and sales
Sales are the motor of business
Know the difference between marketing and sales
How to develop a marketing strategy
Managing sales
Chapter 4: What to do when growth gets difficult
Fast out of the starting gate
The heroic solution
Think about getting rich slowly
etc.
Chapter 5: Manage for profits
Profits and the financial management juggling act
Profit management
Management focus - 1: Sales
Management focus - 2: Gross profit
etc.
Chapter 6: Treat cash flow like your own blood
Cash flow, the second ball of the juggling
Twelve-month cash flow is the long-range plan
Three-month cash flow is the early warning system
etc.
Chapter 7: Keep your financial balance
The final ball of the juggling act
How to analyze financial position
The flow of funds
Chapter 8: The financial health check
When it's too late
Warning signs of danger
Give yourself a checkup
Chapter 9: Insist on management controls
Management decisions involve the past, present, and future
The controller's book
How to build the control book
etc.
Chapter 10: Make the banking system work for you
The heart and soul of small-business financing
Differences among bankers
How to prepare a presentation for financing
etc.
Chapter 11: Deal with trouble early
God help us!
Once in deep-trouble - What do you do?
Getting help: Timing is critical
How to raise money when you are in trouble
etc.
Chapter 12: Don't waste success
Your own business is your best tax shelter
The ultimate goal is to create value
Raising venture capital
etc.
Chapter 13: Manage growth - Don't let growth manage you
Success means handling the stages of growth
Stage I: The one-person show
Stage II: Managers appear on the scene
Stage III: The owner steps out of the day-to-day
etc.
Index : p. 277-284.
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