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Research methods for managers : a skill-building approach / Uma Sekaran.

By: Series: Wiley series in managementPublication details: New York : Wiley, c1984.Description: xiii, 336 p. : ill. ; 24 cmISBN:
  • 0471870994 (pbk.) :
Subject(s): DDC classification:
  • 658.403 23 SEK
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Item type Current library Call number Copy number Status Date due Barcode
Book Open Access Book Open Access Engineering Library 658.403 SEK 1 (Browse shelf(Opens below)) 1 Available BUML24011452


TABLE OF CONTENTS

Content
Unit 1: Introduction to Research
Issues Discussed
Unit Objectives
What is Research?
Types of Research
etc

Unit 2: The Research Process: Steps 1 to 3
Issues Discussed
Unit Objectives
The Research process for Applied and Basic Research
Broad Problem
etc.

Unit 3: The Research Process: Steps 4 to 6
Issues Discussed
Unit Objectives
The Need for theoretical framework
Variables
etc.

Unit 4: Experiment Designs
Issues Discussed
Unit Objectives
Causal Versus Correlational Analysis
The Laboratory (Lab) Experiment and the Field of Experiment
etc

Unit 5: Measurement of Variables and Data-Collection methods
Issues Discussed
Unit Objectives
Measurement of Variables
Scales and measurements
etc

Unit 6: Sampling
Issues Discussed
Unit Objectives
Population, Element, population Frame, Sampling and Subject
Sampling
etc.

Unit 7: Data Analysis and Interpretation
Issues Discussed
Unit Objectives
Getting Data Ready
Data Analysis
etc

Unit 8: The Research Report
Issues Discussed
Unit Objectives
The Title of the Research Report
Table of Contents

Natural Supermarket: A study of the Factors that Enhance the Organizational Commitment of Employee

Includes bibliographies and index.

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