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Foundations of business / William M. Pride, Robert J. Hughes & Jack R. Kapoor.

By: Contributor(s): Series: Student achievement seriesPublication details: Boston : Houghton Mifflin Harcourt Pub., c2009.Description: xxiv, (various pagings) : col. ill. ; 26 cmISBN:
  • 9780547203539 (pbk.)
Subject(s): DDC classification:
  • 22 650 PRI
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book Open Access Book Open Access Engineering Library 650 PRI 1 (Browse shelf(Opens below)) 1 Available BUML24010308
Book Open Access Book Open Access Engineering Library 650 PRI 2 (Browse shelf(Opens below)) 2 Available BUML23123224

Contents;

Part 1. The Environment of Business
Chapter 1. Exploring the World of Business and Economics
Chapter 2. Being Ethical and Socially Responsible
Chapter 3. Exploring Global Business

Part 2. Trends in Business
Chapter 4. Understanding Information and e-business
Chapter 5. Choosing a Form of Business Ownership
Chapter 6. Small Business, Entrepreneurship and Franchises

Part 3. Management and Organization
Chapter 7. Understanding Management process
Chapter 8. Creating a Flexible Organization
Chapter 9. Producing Quality Goods and Services

Part 4. Human Resources
Chapter 10. Attracting and Retaining the Best Employees
Chapter 11. Motivating and Satisfying Employees and Teams

Part 5. Marketing
Chapter 12. Building Customer Relationships through Effective Marketing
Chapter 13. Creating and Pricing Products that satisfy Customers
Chapter 14. Distributing and Promoting Products

Part 6. Accounting and Finance
Chapter 15. Using Accounting Information
Chapter 16. Mastering Financial Management

Includes bibliographical references and indexes.

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