Foundations of business / William M. Pride, Robert J. Hughes & Jack R. Kapoor.
Series: Student achievement seriesPublication details: Boston : Houghton Mifflin Harcourt Pub., c2009.Description: xxiv, (various pagings) : col. ill. ; 26 cmISBN:- 9780547203539 (pbk.)
- 22 650 PRI
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Open Access | Engineering Library | 650 PRI 1 (Browse shelf(Opens below)) | 1 | Available | BUML24010308 | |
Book Open Access | Engineering Library | 650 PRI 2 (Browse shelf(Opens below)) | 2 | Available | BUML23123224 |
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Contents;
Part 1. The Environment of Business
Chapter 1. Exploring the World of Business and Economics
Chapter 2. Being Ethical and Socially Responsible
Chapter 3. Exploring Global Business
Part 2. Trends in Business
Chapter 4. Understanding Information and e-business
Chapter 5. Choosing a Form of Business Ownership
Chapter 6. Small Business, Entrepreneurship and Franchises
Part 3. Management and Organization
Chapter 7. Understanding Management process
Chapter 8. Creating a Flexible Organization
Chapter 9. Producing Quality Goods and Services
Part 4. Human Resources
Chapter 10. Attracting and Retaining the Best Employees
Chapter 11. Motivating and Satisfying Employees and Teams
Part 5. Marketing
Chapter 12. Building Customer Relationships through Effective Marketing
Chapter 13. Creating and Pricing Products that satisfy Customers
Chapter 14. Distributing and Promoting Products
Part 6. Accounting and Finance
Chapter 15. Using Accounting Information
Chapter 16. Mastering Financial Management
Includes bibliographical references and indexes.
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