Strategy pure and simple : how winning CEOs outthink their competition / Michel Robert.

Contents;

1. Fire, ready, aim: The best way to lose the game
The portfolio Matrix approach - Marketing mania!
Competitive analysis: Going forward . . . Backwards!
Shareholder value-based planning is strategic folly!

2. Coping with change
Global markets, multiple cultures
Think global, act ;local
More competitors and more intense competition
Scarcer human resources
etc.

3. The CEO's vision: The starting point of strategic thinking
No process for thinking strategically
What is strategic thinking?
What is the content of a strategic vision?

4. Determining the strategic heartbeat of the enterprise
The concept of driving force and /or strategic drive
Strategic questions
Seduced by opportunities

5. Determining the strategic capabilities of the business
Keeping the strategy strong and healthy
Importance of areas of excellence

6. Articulating the business concept of the enterprise
Meaningless mission statements
The "Bumper sticker" strategy

7. Corporate business unit competition
The link between business unit success and corporate competitiveness
Strategic versus operational objectives

8. Managing your competitor's strategy: The general patton approach to competition
To compete or not to compete?
Changing the rules of play

9. Changing the rules of the play
Examples of companies that have changed the rules
What happens when you play by another's rules
The Japanese rule book
The moral of the story

10. The future of strategic success: Market fragmentation versus market segmentation
Push to pull economy
Market fragmentation versus segmentation
Differentiated versus commodity products
etc.

11. The Dos and Don'ts of strategic alliances
Don'ts
Dos
Profit is no replacement for strategic fit

12. CEOs talk about the strategic thinking process

13. The logistics of the strategic thinking process
The role of the CEO as process owner
The role of the process facilitator
The process
Explore different strategic scenarios
etc.

Index : p. 223-228.