Entrepreneurship and small business management / Earl C. Meyer, Kathleen R. Allen.

Content
Unit 1. Going into Business for your self
Chapter 1. What is Entrepreneurship?
Section 1.1. Entrepreneurship Economy
Section 1.2. The Entrepreneurial process
Chapter 1 Review

Chapter 2. Your Potential as an Entrepreneur
Section 1.1 Why be an Entrepreneur?
Section 1.2 What does it take to be an Entrepreneur?
Chapter 2. Review


Chapter 3. Recognizing Opportunity
Section 3.1 Understanding Entrepreneurial Trends
Section 3.2 Starting Versus Buying a Business
Chapter 3 Review

Chapter 4 Global Opportunity
Section 4.1 Global Entrepreneurship
Section 4.2 Ways to enter Global market
Chapter 4 Review

Unit 1 Lab Identifying Opportunities
Unit 2. Research and Planning Your Venture
Chapter 5. Feasibility and Business Planning
Section 5.1 Feasibility Analysis : Testing an Opportunity
Section 5.2 The Business Plan
Chapter 5 Review

Chapter 6. Market Analysis
Section 6.1 Doing Market Research
Section 6.2 Industry and Market Analysis
Chapter 6 Review

Chapter 7. Types of Business Owners
Section 7.1 Sole Proprietorship and Partnership
Section 7.2 Corporations
Chapter 7 Review


Chapter 8. The Legal Environment
Section 8.1 Legal Issues Facing Start-Ups
Section 8. 2 Handling Government Regulation
Chapter 8 Review

Chapter 9. Site Selection and Layout planing
Section 9.1 Site Selection
Section 9.2 Physical Layout
Chapter 9 Review

Unit 2 Lab Analyzing a Marketing and Choosing a Site
Unit 3. Managing Markets Strategies

Chapter 10. The Marketing Plan
Section 10.1 Developing the Marketing Mix
Section 10.2 Reviewing and Revising the Marketing Plan
Chapter 10 Review

Chapter 11. The Price Strategy
Section 11.1 Price Strategy Consideration
Section 11.2 Calculating and Revising prices
Chapter 11 Review

Chapter 12. The Promotion Strategy
Section 12.1 Developing a promotional mix
Section 12.2 Budgeting and Implementing promotional Plans
Chapter 12 Review

Chapter 13. The Promotion Strategy - Developing and Managing Sales
Section 13.1 Organizing and Preparing a sales Force
Section 13.2 Planning Directing and Evaluating Sales
Chapter 13 Review

Unit 3. Examining and Planning Promotional Strategies
Unit 4. Managing Your Business Processes

Chapter 14. Preparing and planning to Manage
Section 14.1 Entrepreneur or Manager
Section 14. 2 Management Planning
Chapter 14 Review

Chapter 15. Managing Purchase and Inventory
Section 15.1 Purchase Planning and Management
Section 15.2 Inventory Management
Chapter 15 Review

Chapter 16. Production Management and Distribution
Section 16.1 From Idea to Product
Section 16.2 Production and Distribution
Chapter 16 Review

Chapter 17.Managing Operations and Staffing
Section 17.1 Managing Operations
Section 17.2 Staffing and Company Policies
Chapter 17 Review

Chapter 18. Managing Human Resources
Section 18.1 Developing and Keeping Human Resources
Section 18.2 Motivating your Employees
Chapter 18 Review

Unit 4 Lab . Managing Operations
Unit 5. Managing Finances of your Business

Chapter 19 . Financing your Business
Section 19.1 Financing Small Business Start-Up
Section 19.2 Obtaining Financing and Growth Capital
Chapter 19 Review

Chapter 20. Financial Management
Section 20.1 Analyzing your Financing
Section 20.2 Managing your Finances
Chapter 20 Review


Chapter 21. Accounting and Record Keeping
Section 21.1 Keeping Records and Accounting
Section 21.2 Financial Statements
Chapter 21 Review

Unit 5 Lab. Estimating and Obtaining Financing
Unit 6. Growing your Business

Chapter 22. Risk Management
Section 22.1 Identifying Business Risks
Section 22.2 Dealing With Risks
Chapter 22 Review

Chapter 23. Making Your Business Grow
Section 23.1 Managing Growth
Section 23.2 Challenges of Expansion
Chapter 23 Review

Chapter 24. Social and Ethical Responsibility
Section 24.1 Social Responsibility
Section 24.2 Ethical Responsibility
Chapter 24 Review

Unit 6 Lab. Analyzing Risk and Identifying Trends

Includes index : p. 435 - 446