Business / Williams M. Pride, Robert J. Hughes, Jack R. Kapoor
Publication details: Boston : Houghton Mifflin Company, c 2008. Edition: 9th editionDescription: xxxiii, 511 p., various pages : col. ill. ; 27 cmISBN:- 0618998330
- 9780618998333
- 22 650 PRI
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book Open Access
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Engineering Library | 650 PRI 1 (Browse shelf(Opens below)) | 1 | Available | BUML24010316 | |
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Engineering Library | 650 PRI 2 (Browse shelf(Opens below)) | 2 | Available | 0023545 | |
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Engineering Library | 650 PRI 3 (Browse shelf(Opens below)) | 3 | Available | 0021155 | |
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Engineering Library | 650 PRI 4 (Browse shelf(Opens below)) | 4 | Available | BUML24010141 | |
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Engineering Library | 650 PRI 5 (Browse shelf(Opens below)) | 5 | Available | 0013236 | |
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Engineering Library | 650 PRI 6 (Browse shelf(Opens below)) | 6 | Available | 0013237 | |
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Engineering Library | 650 PRI 7 (Browse shelf(Opens below)) | 7 | Available | 0013234 |
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| 650 PRI 2 Business / | 650 PRI 3 Business / | 650 PRI 4 Business / | 650 PRI 5 Business / | 650 PRI 6 Business / | 650 PRI 7 Business / | 650 ROB 1 Business.today : the new world of business / |
Contents;
Part 1. The Environment of Business
1. Exploring the world of Business and Economics
2. Being Ethical and Socially Responsible
3. Exploring Global Business
Part 2. Trends in Business Today
4. Navigating the world of e-Business
5. Choosing a Form of Business Ownership
6. Small Business, Entrepreneurship and Franchises
Part 3. Management and Organization
7. Understanding the Process
8. Creating a Flexible Organization
9. Producing Quality Goods and Services
Part 4. Human Resources
10. Attracting and Retaining the Best Employees
11. Motivating and Satisfying Employees and Teams
12. Enhancing Union-Management Relations
Part 5. Marketing
13. Building Customer Relationships Through Effective Marketing
14. Creating and Pricing Products that satisfy the Customers
15. Wholesaling, Retailing and Physical Distribution
Includes index
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