Business / Williams M. Pride, Robert J. Hughes, Jack R. Kapoor

Contents;

Part 1. The Environment of Business
1. Exploring the world of Business and Economics
2. Being Ethical and Socially Responsible
3. Exploring Global Business

Part 2. Trends in Business Today
4. Navigating the world of e-Business
5. Choosing a Form of Business Ownership
6. Small Business, Entrepreneurship and Franchises

Part 3. Management and Organization
7. Understanding the Process
8. Creating a Flexible Organization
9. Producing Quality Goods and Services

Part 4. Human Resources
10. Attracting and Retaining the Best Employees
11. Motivating and Satisfying Employees and Teams
12. Enhancing Union-Management Relations

Part 5. Marketing
13. Building Customer Relationships Through Effective Marketing
14. Creating and Pricing Products that satisfy the Customers
15. Wholesaling, Retailing and Physical Distribution
16. Developing Integrated Marketing Communication

Part 6. Information for Business Strategy and Decision Making
17. Acquiring, Organizing, and Using Information
18. Using Accounting Information

Part 7. Finance and Investment
19. Understanding Money, Banking and Credit
20. Mastering Financial Management
21. Understanding personal Finances and Investments

Includes index