Retailing / Patrick Dunne, and Robert Lusch.
Publication details: Fort Worth, TX : The Dryden Press, c1999.Edition: 3rd editionDescription: xxix, 621 p. : col. ill. ; 26 cmISBN:- 0030247586
- 658.87 23 DUN
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book Open Access
|
Engineering Library | 658.87 DUN 1 (Browse shelf(Opens below)) | 1 | Available | BUML24010439 |
CONTENTS
PART 1: INTRODUCTION TO RETAILING
Chapter 1: Perspectives on retailing
PART 2: THE RETAILING ENVIRONMENT
Chapter 3: Retail Customers
Chapter 4: Evaluating the competition in retailing
Chapter 5: Channel Behavior
Chapter 6: Legal and ethical Behavior
PART 3: MARKET SELECTION AND LOCATION ANAYSIS
Chapter 7: Market Selection and Location Decisions
PART 4: MANAGING RETAIL OPERATIONS
Chapter 8: Managing a Retailer's Finances
Chapter 9: Merchandise Buying and Handling
Chapter 10: Merchandise Pricing
Chapter 11: Advertising and Promotion
Chapter 12: Customer Services and Retail Selling
Chapter 13: Store layout and Design
Chapter 14: Retailing of services
PART 5: RETAIL ADMINISTRATION
Chapter 15: Managing Human Resources
Chapter 16: Retail information Systems
Includes bibliographical references and indexes P. 607- 621
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