Basic business communication / Raymond V. Lesikar.
Publication details: Homewood, Ill. : Irwin, 1988.Edition: 4th editionDescription: xvi, 680 p. : ill. (some col.) ; 24 cmISBN:- 0256059829
- 651.74 19 LES
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Open Access | Engineering Library | 651.74 LES 1 (Browse shelf(Opens below)) | 1 | Available | BUML24011027 |
Contents;
Part 1: Fundamentals of business writing
1. Some basic introductory words
2. Adaptation and the selection of words
3. Construction of clear sentences and paragraphs
4. Writing for effect
Part 2: Basic patterns of business letters
5. Directness in initiating routine letters
6. Answering routine letters
7. Indirectness for bad news and persuasion
Part 3: Applications to specific letter situations
8. Persuasion in sales writing
9. Pattern variations in collections
10. Strategy in job application
Part 4: Fundamentals of report writing
11. Basics of report writing
12. Report structure, the shorter forms
13. Long formal reports
Part 5: Standards and physical aspects of communication
14. Graphic aids to communication
15. Physical presentation of reports and letters
16. Correctness of communication
Part 6: Other forms of business communication
17. Public speaking and oral reporting
18. Other forms of oral communication
Bibliography : p. 674-676 . _ Index : p. 677-680.
There are no comments on this title.