Strategic management : concepts & cases / Arthur A. Thompson, & A.J. Strickland .

TABLE OF CONTENTS


PART 1 THE CONCEPTS AND TECHNIQUES OF STRATEGIC MANAGEMENT
THE STRATEGIC MANAGEMENT PROCESS
The five tasks of strategic management
Developing a vision and a mission
Setting objectives
Crafting a strategy, etc

THE THREE STRATEGY-MAKING TASKS: DEVELOPING A MISSION, SETTING OBJECTIVES, AND FORMING A STRATEGY
Developing a mission: The first direction-setting task
Understanding and defining the business
Where entrepreneurship come in
Communicating the mission, etc

INDUSTRY AND COMPETITIVE ANALYSIS
The role of situation analysis in strategy-making
The methods of industry and competitive analysis
Identifying the Industry's Dominant Economic Characteristics, etc


COMPANY SITUATION ANALYSIS
How well is the present strategy working?
SWOT Analysis
Identifying strengths and weakness, etc.

STRATEGY AND COMPETITIVE ADVANTAGE
The three generic types of competitive strategy
Striving to be the low-cost producer
Differentiation Strategies, etc.

MATCHING STRATEGY TO THE SITUATION
Strategies for competing in emerging Industries
Strategies for competing during the Transition to Industries Maturity
Strategic pitfalls, etc.

CORPORATE DIVERSIFICATION STRATEGIES
From single-business concentration to diversification
Why a single-business strategy is Attractive
The risk of a single-business strategy, etc.

TECHNIQUES FOR ANALYZING DIVERSIFIED COMPANIES
Identifying the present corporate strategy
Matrix Techniques for evaluating diversified portfolios
The growth-share matrix, etc.

IMPLEMENTING STRATEGY: ORGANIZATION- BUILDING, BUDGETS, AND SUPPORT SYSTEMS
The strategy Implementation framework
The principal tasks
Who are the strategy Implementer?, etc.

IMPLEMENTING STRATEGY: COMMITMENT,CULTURE,AND LEADERSHIP
Developing an effective reward structure
Motivational practices
Rewards and Incentives, etc.


PART CASES IN STRATEGIC MANAGEMENT
A THE MANAGER AS CHIEF STRATEGY-MAKER AND STRATEGY-IMPLEMENTER
The faith mountain company
Turner broadcasting system in 1992
Sonic Corporation
Sidethrusters, Inc

B CRAFTING STRATEGY IN SINGLE BUSINESS COMPANIES
Manna Grocery and the Health-foods Industry
KQED-TV San Francisco
Competitive Rivalry in the Cheerleader supply business, etc

C CRAFTING STRATEGY IN DIVERSIFIED COMPANIES
PrepsiCo, Inc
The Horn and Hard art Company
The black and Decker corporation, etc.

D IMPLEMENTING STRATEGY
Robin Hood
Delt Airline, Inc
Crowley Inn, etc.

E STRATEGY AND ETHICS MANAGEMENT
Rand Hess
Citizens for Clean Air
With Lumber Company, etc.

Includes bibliographical Name index: p. 935-938 ._ . Subject Index: p. 939-948