BRIEF CONTENTS
Preface------------------------------------------------------------------------------------------------14
Chapter 1: Supply and Demand----------------------------------------------------------------25
Chapter 2: Supply and Demand-----------------------------------------------------------------32
Chapter 3: Applying the Supply-and Demand Model---------------------------------------66
Chapter 4: Consumer Choice---------------------------------------------------------------------96
Chapter 5:Applying Consumer Theory--------------------------------------------------------131
Chapter 6: Firms and Production---------------------------------------------------------------171
Chapter 7: Costs------------------------------------------------------------------------------------203
Chapter 8: Competitive Firms and Markets -------------------------------------------------244
Chapter 9: Applying the Competitive Model -------------------------------------------------286
Chapter 10: General Equilibrium and Economic Welfare---------------------------------332
Chapter 11: Monopoly------------------------------------------------------------------------------368
Chapter 12: Pricing and Advertising ------------------------------------------------------------408
Chapter 13: Oligopoly and Monopolistic Competition --------------------------------------448
Chapter 14: Game Theory -------------------------------------------------------------------------492
Chapter 15: Factor Markets ------------------------------------------------------------------------529
Chapter 16: Interest Rates, Investments, and Capital Markets ---------------------------554
Chapter 17: Uncertainty ------------------------------------------------------------------------------585
Chapter 18: Externalities, Open-Access, and Public Goods --------------------------------619
Chapter 19: Asymmetric Information --------------------------------------------------------------647
Chapter 20: Contracts and Moral Hazards -------------------------------------------------------675
Appendices -----------------------------------------------------------------------------705
Answers to Selected Questions and Problems ------------------------------------------------733
Sources for Challenges and Applications --------------------------------------------------------750
References -----------------------------------------------------------------------------------------------760
Definitions -------------------------------------------------------------------------------------------------768
Index --------------------------------------------------------------------------------------------------------773
Credits ------------------------------------------------------------------------------------------------------800
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