Mass communication : living in a media world / Ralph E. Hanson.

CONTENTS

PART I : Introduction to the Media

Chapter 1. Living in a Media World
Elements of Mass Communication
Evolution of the Media World
Understanding the Media World

Chapter 2. The Media Business : Consolidation, Globalization, and Synergy
The Development of the Media Business in the United States
The Big Six Media Companies
The Media Business and Society

PART II : Print Media

Chapter 3. Books : The Birth of the Mass Media
The Development of Books and Mass Communication
Buying and Selling Books
Books and Culture

Chapter 4. Magazines: The Power of Words and Images
The Development of a National Culture
The Magazine Business
Magazines and Modern Society

Chapter 5. Newspapers: Reflection of a Democratic Society
Inventing the Modern Press
The Newspaper Business
News and Society

PART III : Electronic Media

Chapter 6. Radio: Communication without Boundaries
The Development of Radio: From Interpersonal to Mass Communication
Radio's Changing Entertainment Role
Radio and Society

Chapter 7. The Recording Industry: Music Everywhere
The Birth of the Recording Industry
Rock and Roll and the Integration of Music
Youth Culture and the Recording Industry

Chapter 8. Movies: Mass-Producing Entertainment
The Development of Movies
The Movie Business
Movies and Society

Chapter 9. Television: Broadcast and Beyond
Television: Broadcast and Cable/Satellite
From Broadcast to Narrowcasting: The Changing Business of Television
Television and Society


Chapter 10. The Internet: Mass Communication Gets Personal
The Development of the Internet
Computers as Communication Tools
The Internet and Society


PART IV : Supporting the Media

Chapter 11. Advertising: Selling a Message
The Development of the Advertising Industry
The Advertising Business
Advertising in Contemporary Culture

Chapter 12. Public Relations : Manufacturing the News
From Press Agentry to Professionalism
The Business of Public Relations
Public Relations and Society

PART V : Controlling the Media

Chapter 13. Media Law: Free Speech and Fairness
The Development of a Free Press
Protection of Individuals
Controlling the Press
Regulation of the Electronic Media

Chapter 14. Politics, Media, and the Public
Political Campaigns and Values
Media and the President
Media and Politics Around the World

Chapter 15. Media Ethics: Truthfulness, Fairness, and Standards of Decency
Ethical Principles and Decision Making
Ethics and News
Ethics and Persuasive Communication

Includes bibliographical references, Glossary p. G.1-6 ._ . index P. 1. 1-12