Managerial economics and strategy / James A. Brander & Jeffrey M. Perloff.
Series: The Pearson series in economicsPublication details: England : Pearson, c2019. Edition: 2nd global editionDescription: 703 p. : col. ill. ; 26 cmISBN:- 9781292159140
- 1292159146
- 22 338.5024658 BRA
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book Closed Access
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Management Sciences Library | 338.5024658 BRA 1 (Browse shelf(Opens below)) | 1 | Available | PALL23090383 | |
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Book Closed Access
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Management Sciences Library | 338.5024658 BRA 2 (Browse shelf(Opens below)) | 2 | Available | PALL23090384 |
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| 338.5 SAM 1 Microeconomics / | 338.5 SAM 2 Microeconomics / | 338.5 SAM 3 Microeconomics / | 338.5024658 BRA 1 Managerial economics and strategy / | 338.5024658 BRA 2 Managerial economics and strategy / | 338.5024658 PNG 1 Managerial economics / | 338.5024658 PNG 2 Managerial economics / |
Contents;
Chapter 1: Introduction
1.1 Managerial decision making
1.2 Economic models
Chapter 2: Supply and demand
2.1 Demand
2.2 Supply
2.3 Market equilibrium
2.4 Shocks to the equilibrium
etc.
Chapter 3: Empirical methods for demand analysis
3.1 Elasticity
3.2 Regression analysis
3.3 Properties and statistical significance of estimated coefficients
etc.
Chapter 4: Consumer choice
4.1 Consumer preferences
4.2 Utility
4.3 The budget constraint
etc.
Chapter 5: Production
5.1 Production functions
5.2 Short-run production
5.3 Long-run production
etc.
Chapter 6: Costs
6.1 The nature of costs
6.2 Short-run costs
6.3 Long-run costs
etc.
Chapter 7: Firm organization and market structure
7.1 Ownership and governance of firms
7.2 Profit maximization
7.3 Owners' versus managers' objectives
etc.
Chapter 8: Competitive firms and markets
8.1 Perfect competition
8.2 Competition in the short-run
8.3 Competition in the long-run
etc.
Chapter 9: Monopoly
9.1 Monopoly profit maximization
9.2 Market power
9.3 Market failure due to monopoly pricing
etc.
Chapter 10: Pricing with market power
10.1 Conditions for price discrimination
10.2 Perfect price discrimination
10.3 Group price discrimination
etc.
Chapter 11: Oligopoly and monopolistic competition
11.1 Cartels
11.2 Cournot oligopoly
11.3 Bertrand oligopoly
etc.
Chapter 12: Game theory and business strategy
12.1 Oligopoly games
12.2 Types of Nash Equilibria
12.3 Information and rationality
etc.
Chapter 13: Strategies over time
13.1 Repeated games
13.2 Sequential games
13.3 Deterring entry
etc.
Chapter 14: Managerial decision making under uncertainty
14.1 Assessing risk
14.2 Attitudes toward risk
14.3 Reducing risk
etc.
Chapter 15: Asymmetric information
15.1 Adverse selection
15.2 Reducing adverse selection
15.3 Moral hazard
etc.
Chapter 16: Government and business
16.1 Market failure and government policy
16.2 Regulation of imperfectly competitive markets
16.3 Antitrust law and competition policy
etc.
Chapter 17: Global business
17.1 Reasons for international trade
17.2 Exchange rates
17.3 International trade policies
etc.
Index : p. 678-701
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