Business for higher awards / Dave Needham . . . [ et al. ]
Publication details: London : Heinemann educational, c1995Description: v, 710 p. : ill. ; 27 cmISBN:- 9780435285340
- 0435285343
- 22 658 BUS
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Closed Access | Engineering Library | 658 BUS 1 (Browse shelf(Opens below)) | 1 | Available | BUML22020330 | |
Book Closed Access | Science and Education Library | 658 BUS (Browse shelf(Opens below)) | 1 | Available | NAGL23010217 | |
Book Open Access | Science and Education Library | 658 BUS 1 (Browse shelf(Opens below)) | 1 | Available | NAGL22020331 | |
Book Open Access | Science and Education Library | 658.7 BUS 2 (Browse shelf(Opens below)) | 2 | Available | NAGL22111129 |
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658 BOO 2 Contemporary business 2003 / | 658 BOV Excellence in business / | 658 BRO 1 The Business environment : challenges and changes / | 658 BUS 1 Business for higher awards / | 658 BUS 1 Business : the ultimate resource / | 658 CAR 1 Intermediate business / | 658 CAR 1 Business / |
CONTENTS
Section: I Market Relations
Chapter 1. Marketing Orientation
Chapter 2. Stakeholders and Social Responsibilities
Chapter 3. Analyzing the Market
Chapter 4. The Competitive Process
Section: II Operating Environment
Chapter 5. The National Economic Context
Chapter 6. Environmental Factors and Business Activities
Chapter 7. Business Firms in Markets
Section: III Managing Finance and Information
Chapter 8. Managing Finance
Chapter 9. Managing Information
Section: IV Managing People and Activities
Chapter 10. Managing People
Chapter 11. Managing Activities
Section: V Organizational Structures and Processes
Chapter 12. Identifying Structures
Chapter 13. Changing Structures
Chapter 14. Communicating in Organizations
Chapter 15. Identifying and Changing Organizational Culture
Section: VI Financial Accounting Framework
Chapter 16. Financial Reporting Requirements
Chapter 17. Recording Financial Information
Chapter 18. Preparing Financial Reports
Section: VII Marketing
Chapter 19. Customers and Behavior
Chapter 20. Product Policy
Chapter 21. Pricing Policy
Chapter 22. Distribution Policy
Chapter 23. Communication Policy
Section: VIII Personnel Management in the Organization
Chapter 24. Personnel Policy and Function
Chapter 25. Administrative Systems and Evaluation
Section: 9 Planning and Marketing Decisions
Chapter 26. The Planning Framework
Chapter 27. Decision-Making
Chapter 28. Contingency Planning
includes Name index and Subject Index
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