Business for higher awards / Dave Needham . . . [ et al. ]

CONTENTS

Section: I Market Relations
Chapter 1. Marketing Orientation
Chapter 2. Stakeholders and Social Responsibilities
Chapter 3. Analyzing the Market
Chapter 4. The Competitive Process

Section: II Operating Environment
Chapter 5. The National Economic Context
Chapter 6. Environmental Factors and Business Activities
Chapter 7. Business Firms in Markets

Section: III Managing Finance and Information
Chapter 8. Managing Finance
Chapter 9. Managing Information

Section: IV Managing People and Activities
Chapter 10. Managing People
Chapter 11. Managing Activities

Section: V Organizational Structures and Processes
Chapter 12. Identifying Structures
Chapter 13. Changing Structures
Chapter 14. Communicating in Organizations
Chapter 15. Identifying and Changing Organizational Culture

Section: VI Financial Accounting Framework
Chapter 16. Financial Reporting Requirements
Chapter 17. Recording Financial Information
Chapter 18. Preparing Financial Reports

Section: VII Marketing
Chapter 19. Customers and Behavior
Chapter 20. Product Policy
Chapter 21. Pricing Policy
Chapter 22. Distribution Policy
Chapter 23. Communication Policy

Section: VIII Personnel Management in the Organization
Chapter 24. Personnel Policy and Function
Chapter 25. Administrative Systems and Evaluation

Section: 9 Planning and Marketing Decisions
Chapter 26. The Planning Framework
Chapter 27. Decision-Making
Chapter 28. Contingency Planning

includes Name index and Subject Index