Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.
Series: Wadsworth series in mass communication and journalismPublication details: Belmont, CA : Thomson/Wadsworth, c2006Edition: 4th editionDescription: xix, 412 p. : ill. ; 24 cmISBN:- 0534637973 (pbk.)
- 302.2 22 BAR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book Open Access
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Engineering Library | 302.2 BAR 1 (Browse shelf(Opens below)) | 1 | Available | 0013138 |
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| 302.2 ADL 5 Understanding human communication / | 302.2 ADL 6 Understanding human communication / | 302.2 AUT Automatic speech & speaker recognition / | 302.2 BAR 1 Mass communication theory : foundations, ferment, and future / | 302.2 DEV Human communication : the basic course / | 302.2 DEV 1 The interpersonal communication book / | 302.2 DEV 1 Essentials of human communication / |
Contents
Section One. Introduction to Mass Communication Theory
Chapter 1. Introduction
Chapter 2. Understanding and Evaluating mass Communication Theory
Section Two. The Era of mass Society and Mass Culture
Chapter 3. The Rise of the media industries and mass society theory
Chapter 4. The Rise of media theory in the age of propaganda
Chapter 5. Normative Theories of Mass Communication
Section Three. The Rise and Fall of Limited Effects
Chapter 7. Middle-Range Theory and Consolidation of the Limited-Effects Paradigm
Chapter 8. Challenging the Dominant Paradigm: Children, Systems and Effects
Section Four. Contemporary Mass Communication Theory: Searching for Census and Confronting Challenges
Chapter 9. Emergence of critical and Cultural Theories of mass Communication
Chapter 10. Media and Audiences: Theories about the role of media in everyday life.
Chapter 11. Theories of Media, Culture and Society
Chapter 12. Trends in mass Communication Theory: Seeking Consensus, facing Challenges
Includes bibliographical references (p. 387-404) and index.
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