Enterprise : entrepreneurship and innovation : concepts, contexts and commercialization / Robin Lowe and Sue Marriott.

By: Lowe, Robin
Contributor(s): Marriott, Sue
Material type: TextTextPublisher: Amsterdam ; Boston ; Oxford ; Elsevier Butterworth-Heinemann, c2006Edition: 1st editionDescription: xxv, 444 p. : ill. (some col.) ; 25 cmISBN: 0750669209 (pbk.); 9780750669207Subject(s): EntrepreneurshipDDC classification: 338.04
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Book Open Access Book Open Access Engineering Library
338.04 LOW. 1 (Browse shelf) 1 Available 0016687

Contents:

Part 1 Concepts

Chapter 1 what is enterprise and where do we find it?
learning objectives
introduction
The evolving conceptual perspectives of entrepreneurship, etc

Chapter 2 What entrepreneurs are like, and what they do
learning objectives
introduction
what entrepreneurs are like, etc

Chapter 3 Innovation and its management
learning objectives
introduction
The nature and role of market-based innovation, etc

Chapter 4 Learning, Decision-making and leadership
learning objectives
introduction
The nature of individual learning and enterprise, etc

Part II Contexts

Chapter 5 The personal enterprise environment
learning objectives
introduction
Female entrepreneurship, etc

Chapter 6 The enterprise environment and entrepreneurial response
learning objectives
introduction
The entrepreneurial environment, etc

Chapter 7 The social, public and not-for-profit context
learning objectives
introduction
corporate social responsibility, etc

Chapter 8 Multicultural entrepreneurship
learning objectives
introduction
The characteristics and impact of entrepreneurship in different cultures, etc

Part III Commercialization

Chapter 9 Opportunity identification and solution development
learning objectives
introduction
The identification of opportunities, etc

Chapter 10 Enterprise planning and risk management
learning objectives
introduction
The developmental stages of the business, etc


Includes index : p.437-444

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