Basics of Design: Layout and Typography for Beginners / Lisa Graham
Publication details: New York: Delmer Thomson Learning, c2002.Description: viii, 280 p.: col. ill.; 24cmISBN:- 0766813622
- 22 686.2252 GRA
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Engineering Library | 686.2252 GRA 1 (Browse shelf(Opens below)) | 1 | Available | BUML23112212 |
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| 686.224 TUR 1 The graphics of communication: Typography, Layout ,Design | 686.2244 PAR 1 Graphic design with PageMaker 6.5 / | 686.2244 PAR 2 Graphic design with PageMaker 6.5 / | 686.2252 GRA 1 Basics of Design: Layout and Typography for Beginners / | 686.22544 CRU 1 Adobe InDesign CS4 Classroom in a Book / :The Official Training Workbook From Adobe Systems | 686.22544 CRU 2 Adobe InDesign CS4 Classroom in a Book / :The Official Training Workbook From Adobe Systems | 686.22544 PAR 3 Graphic design with PageMaker 6.5 / |
Table of Contents
PART 1: DESIGN AND LAYOUT BASICS
CHAPTER 1: BEFORE YOU BEGIN TO DESIGN
Decide What You Want to Say
Decide Who Your Audience Is
Pick a Design Format
Hints for Effective Copy Writing
Quick Guide to Design Principles
Etc.
CHAPTER 2: EMPHASIS
Why Use Emphasis?
Decide What Is Most Important
Emphasis Techniques
Emphasis Examples
Too Much of a Good Thing
Etc.
CHAPTER 3: CONTRAST
Why Use Contrast?
Contrast Examples
Summary
Mini Quiz (Hash) 3
Exercise
CHAPTER 4: BALANCE
Why Use Balance?
Symmetrical Versus Asymmetrical Balance
A Word About Proportion
Balance Examples
Summary
Etc.
CHAPTER 5: ALIGNMENT
Use Alignment to Improve Your Designs
The Grid
Text Alignment
Group Related Elements
Alignment Examples
Etc.
CHAPTER 6: REPETITION
Unity and Gestalt
Repetition Examples
Too Muvh of a Good Thing
Summary
Etc.
CHAPTER 7: FLOW
What is Flow
Verbal Flow
Visual Flow
Flow Examples
Summary
Etc.
CHAPTER 8: IMAGES
Images and Impacts
Photographs
Illustrations
A Word About Clip Art
Type as Image
Etc.
CHAPTER 9: COLOR
Getting Started With Color
The Secrete Messages of Color
Color and Computers
Color Examples
Tips for Using Color
Etc.
PART 2: TYPOGRAPHY BASICS
CHAPTER 10: OVERVIEW OF TECHNICAL TERMS
Basic Type Terms
Type Anatomy
Typefaces
Type Styles and Type Families
Type Sizes
Etc.
CHAPTER 11: A FEW SIMPLE TYPE RULES
Use Plenty of Contrast
Emphasis Again
Keep Your Typeface Choices Simple
Avoid Conflict
Type Combinations That Work
Etc.
PART 3: PROJECTS AND RESOURCES
CHAPTER 12: FOCUS ON
Stationary Sets
Logos and Logotypes
Flyers
Banners
Posters
Newsletters
Resumes
Etc.
CHAPTER 13: TOOLS AND RESOURCES
Critique Guide
Typical Design Tools and Technology
Desktop Publishing Software
Clip Art and Type Sources
Useful Books
CHAPTER 14: MINI QUIZ ANSWERS
Includes: glossary p. 271-276 and Index p. 277-280
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