Fundamentals of strategic management / Raghavan Parthasarthy.

By: Publication details: Boston, MA : Houghton Mifflin Co., c2007.Description: xviii, 278 p. : ill. ; 26 cmISBN:
  • 0618427597 (main student text)
Subject(s): DDC classification:
  • 22 658.4012 PAR
LOC classification:
  • HD30.28 .P3213 2007
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)


TABLE OF CONTENTS


Part one: The strategic management context
Chapter 1. Overview of strategic management
Chapter 2. Mission, stake holders, governance and social responsibility

Part two: Situation analysis
Chapter 3. The external environment: assessing competitive opportunities and threats
Chapter 4. The international environment; Assessing firm's competence and competitive advantages

Part three: Strategic choice
Chapter 5.Busines-level strategy: building competitive advantage in a single business
Chapter 6. Corporate-level strategy: gaining advantage by managing a portfolio of business
Chapter 7. International strategy: Gaining advantage through global expansion
Chapter 8. Functional-level strategy: Building functional capabilities for strategic performance

Part four: Strategy implementation
Chapter 9. Implementing strategy: Organizing tasks and allocating resources

Part Five: Evaluating performance
Chapter 10. Evaluation and control: Designing and implementing strategic systems

Includes bibliographical references (p. 239-249) and indexes.

There are no comments on this title.

to post a comment.