Fundamentals of strategic management / Raghavan Parthasarthy.
Publication details: Boston, MA : Houghton Mifflin Co., c2007.Description: xviii, 278 p. : ill. ; 26 cmISBN:- 0618427597 (main student text)
- 22 658.4012 PAR
- HD30.28 .P3213 2007
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book Open Access | Engineering Library | 658.4012 PAR 1 (Browse shelf(Opens below)) | 1 | Available | BUML24020475 |
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TABLE OF CONTENTS
Part one: The strategic management context
Chapter 1. Overview of strategic management
Chapter 2. Mission, stake holders, governance and social responsibility
Part two: Situation analysis
Chapter 3. The external environment: assessing competitive opportunities and threats
Chapter 4. The international environment; Assessing firm's competence and competitive advantages
Part three: Strategic choice
Chapter 5.Busines-level strategy: building competitive advantage in a single business
Chapter 6. Corporate-level strategy: gaining advantage by managing a portfolio of business
Chapter 7. International strategy: Gaining advantage through global expansion
Chapter 8. Functional-level strategy: Building functional capabilities for strategic performance
Part four: Strategy implementation
Chapter 9. Implementing strategy: Organizing tasks and allocating resources
Part Five: Evaluating performance
Chapter 10. Evaluation and control: Designing and implementing strategic systems
Includes bibliographical references (p. 239-249) and indexes.
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