Retailing management / Michael Levy, and Barton A. Weitz
Publication details: Boston, MA : McGraw-Hill/Irwin, c2007.Edition: 6th editionDescription: xxix, 658 p. : ill. ; 28cmISBN:- 9780073019789 (alk. paper)
- 007301978X (alk. paper)
- 23 658.87 LEV
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| 658.87 LEV 10 Retailing management / | 658.87 LEV 11 Retailing management / | 658.87 LEV 6 Retailing management / | 658.87 LEV 7 Retailing management / | 658.87 LEV 8 Retailing management / | 658.87 LEV 9 Retailing management / | 659.1 ARE 13 Contemporary advertising / |
Contents;
Section I. The world of retailing
Chapter 1. Introduction to the world of retailing
Chapter 2. Types of retailers
Chapter 3. Multichannel retailing
Chapter 4. Customer buying behaviour
Section II. Retailing strategy
Chapter 5. Retail market strategy
Chapter 6. Financial strategy
Chapter 7. Retail locations
Chapter 8. Retail site location
Chapter 9. Human resource management
Chapter 10. Information systems and supply chain management
Chapter 11. Customer relationship management
Section III. Merchandise management
Chapter 12. Managing merchandise assortment
Chapter 13. Merchandise planning systems
Chapter 14. Buying Merchandise
Chapter 15. Retail pricing
Chapter 16. Retail communication mix
Section IV. Store management
Chapter 17. Managing the store
Chapter 18. Store layout, Design and visual merchandising
Chapter 19. Customer service
Section V. Cases
Includes bibliographical references and indexes p. 637-658
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