Introduction to information systems / James A. O'Brien, and George M. Marakas.
Publication details: Boston : McGraw-Hill/Irwin, c2007.Edition: 13th editionDescription: xxxi, 543 p. : col. ill. ; 28 cmISBN:- 0073043559
- 9780073043555
- 658.4038 23 OBR
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658.4038 MAT The object-oriented enterprise : making corporate information systems work / | 658.4038 OBR Introduction to information systems / | 658.4038 OBR Introduction to information systems / | 658.4038 OBR Introduction to information systems / | 658.4038 OBR Introduction to information systems / | 658.4038 OBR Introduction to information systems / | 658.4038 OBR Introduction to information systems / |
table of Content
CHAPTER 1. FOUNDATION OF INFORMATION SYSTEMS IN BUSINESS
Continental airlines: this call is being monitored
Lufthansa: Taking mobile computing to the skies while keeping the mobile workforce connected
Avail Inc.: From failure to success with Information technology
CHAPTER 2 COMPETING WITH INFORMATION TECHNOLOGY
GE, Dell Intell, GM and other advantage of information technology
The U.S Department of commerce: Using IT to tap experts' know how through knowledge management
CDW, Harrh's entertainment and others: Developing strategy customer-loyalty systems
CAHPTER 3 COMPUTER HARDWARE
Mobile Devices and Wireless Technologies Are a Must-Have Return on Investment Is No Longer a Concern
Delta, Northwest Airlines, and Vancouver Airport: The Business Value of Customer Self-Service Kiosks
Verizon Communications, AAA, and Others: Advances in Speech Recognitions Software Are Extending the Utility of Traditional Applications.
CHAPTER 4 COMPUTER SOFTWARE
Microsoft: Looking at How Companies Do Business- and Writing Software Products to Support Those Processes
Open-Source Software: Open-Minded IT Managers See the Value and Some Risks
Amazon and eBay: The New Face of Web Services
CHAPTER 5 DATE RESOURCE MANAGEMENT
Harrah's Entertainments and Others: Protecting the Date Jewels
Emerson and Sanofi: Data Stewards Seek Data Conformity
Acxiom Corporation: Data Demands Respect
CHAPTER 6 TELECOMMUNICATIONS AND NETWORKS
SAIC Hewlett- Packard, GE, and others: Wireless, wireless everywhere
Marrland and Colorado: Serve its citizens without using wire
Minnesota Department of labor and others: Voice over IP is the real thing
CHAPTER ELECTRONIC BUSINESS SYSTEMS
Hilton hotels Corporations: Data driven hospitality
Baxer International, GE power systems and corporate express: The business case for enterprise application integration
Brunswick and Whirpool: Improving supply Chain results
CHAPTER 8 ELECTRONIC COMMERCE SYSTEMS
ebay Inc: running the right play in the right country
Google and others: In search of the future
Microsoft, Fedratated and Dell: The www is anything but business as usual
CHAPTER 9 DECISION SUPPORT SYSTEM
Keycorp, McKesson Corp, Allstate Insurance, Aviva Canada and others: Centralized business Intelligence at work
Artificial Intelligence: The Dawn of the digital brain
Ford Motor company and Laparoscopic surgery: Robots are the common denominator
CHAPTER 10 DEVELOPING BUSINESS
H&R block, Morgan Stanley and others: In-house development is alive and well
Implementing success or failure: Its' in the eye of the beholder
There's nothing like a good process
CHAPTER SECURITY AND ETHICAL CHALLENGES
Machine wars: Fight evil in Cyberspace
Western Corporate Federal credit union and others: strategic security
A day in the life of the patch patrol
CHAPTER 12 ENTERPRISE AND GLOBAL MANAGEMENT OF INFORMATION TECHNOLOGY
AMR, FoxMeyer,and others: some people just never learn
CIOs, need to think globally and act locally
Northernwestern mutual life, GE, and boeing: the hard road to outsourcing
Includes bibliographical references and index. p 529- 543
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