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Customer Communications 1999-2000/ Gill Wood.

By:

Wood Gill

Publication details: Oxford: Butterworth, 1999.Description: xvi, 199p.: ill.; 30cmISBN:

978750643672

DDC classification:

20 658.4 WOO

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book Open Access	Natural Resources and Environmental Sciences Library	658.4 WOO (Browse shelf(Opens below))	1	Available		0484

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Previous	658.4/08HAN A handbook of industrial ecology /	658.4/09 CHA Reengineering management : the mandate for new leadership /	658.4 HIL Management 200 : management principles and practice selected chapters from principles of management /	658.4 WOO Customer Communications 1999-2000/	658.4012 DAV Strategic management : concepts & cases /	658.4012 DES Strategic management : creating competitive advantages /	658.4012 DES Strategic management : creating competitive advantages /	Next

Table of contents
1 The importance of the customer 1
2 managing the customer relationship 11
3 Finding out about customer communications 27
4 The communication process 39
5 Effective communication skills 53
6 Communicating in meetings and interviews 68
7 Using statistical data 84
8 written communication formats 111
9 The communication mix 135
10 Technological developments in communications 152
11 Guidance on the examination paper 163
Appendix A Approaching the module for continuous assessment 183
Appendix B Syllabus 193
Glossary 195
Index 197

includes bibliographic references and index

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Customer Communications 1999-2000/ Gill Wood.

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