Business Studies / David Needham, Robert Dransfield

Contents;

1. Introducing business Organizations
2. Interdependence and specialization
3. The changing industrial structure
4. Introducing business and economic systems
5. Business organization in the private sector
6. Small business enterprise
7. Business organization in public sector
8. The structure of Organizations
9. Decision-Maker and types of decision-Making
10. Using Statistical and Quantitative techniques
11. The business in it environment
12. Understanding Customer needs
13. Developing marketing strategies
14. Production
15. An introduction to the accounting process
16. Finance and decision-making
17. The management of costs
18. Recruitment and the role of personnel
19. The experience of working life
20. Trade Unions
21. Communication
22. The influence of economy on Organizations
23. The consequences of business
24. Business studies in Practice

Index : p. 751-758

09711068 ; D97- 11067