BA 303 marketing and logistics John J. Coyle...[et al.].

By:

Coyle John J

Publication details: New York: The McGraw-Hill Companies, Inc. Primis Custom Publishing c1997Edition: 6thedDescription: 211p.: ill.; 26cmISBN:

0070143757

DDC classification:

20 658 COY

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book Open Access	Natural Resources and Environmental Sciences Library	658 COY (Browse shelf(Opens below))	1	Available		455

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Previous	658.3MAT Human resource management /	658.8ZIK Effective marketing : creating and keeping customers /	658 BEL Introduction to advertising and promotion/ An integrated marketing communications perspective	658 COY BA 303 marketing and logistics	658 HES Management : responsibility for performance /	658 HUM An introduction to business: Decision making/ Text and cases	658 PIN Microeconomics/	Next

Table of contents

Chapter 1 Dimensions and logistics 1
Chapter 2 Channel design 25
Chapter 3 Customer service 43
Chapter 4 Inventory in the logistics system 59
Chapter 5 Transportation 71
Chapter 6 Warehousing decisions 91
Chapter 7 material handling 119
Chapter 8 Packaging 135
Chapter 9 Logistics strategy 149
Chapter 10 product liability 161
Chapter 11 Consumer protection regulation 177
Chapter 12 Antitrust fundamentals 187
Chapter 13 Antitrust: restraints of trade 195

includes bibliographic references and index

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BA 303 marketing and logistics John J. Coyle...[et al.].

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