Broadcasting, cable, the Internet, and beyond : an introduction to modern electronic media / Joseph R. Dominick, Barry L. Sherman, Fritz Messere.
Publication details: Boston : McGraw-Hill, c2000.Edition: 4th edDescription: xvii, 330 p. : ill. ; 26 cmISBN:- 0072904410 (softcover)
- 9780072904413
- 384/.0973 21
- HE8689.8 .D66 2000
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book Open Access
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Natural Resources and Environmental Sciences Library | 384/.0973DOM (Browse shelf(Opens below)) | 1 | Available | 2620 |
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| 381.33DON Skills for Consumer Success/ | 381 LEW Retailing/ | 382/.099 BES The Pacific Rim almanac / | 384/.0973DOM Broadcasting, cable, the Internet, and beyond : an introduction to modern electronic media / | 401/.9OWE Language development : an introduction / | 413.1THE Roget's Thesaurus of English Words and Phrases in a New Edition | 413.1 CHA Chambers Compact Thesaurus / |
Table of contents
Part 1: Foundation
1. History of Broadcast Media
2. History of Cable, Home Video and the Internet
3. Audio and Video Technology
Part 2: Hoe It Is
4. Radio Today
5. Broadcast and Cable Television Toady
6. The Internet and New Media Today
Part 3: How Its Done
7. The Business of Broadcasting and Cable
8. Radio Programming
9. Television Programming
Part 4: How Its Controlled
10. Rules and Regulations
11. Self- Regulation and Ethics
Part 5: What It Does
12. Ratings and Audience Feedback
13. Effects
14. The International Scene
Index
Includes bibliographical references and index.
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