Basic marketing : (Record no. 7052)

MARC details
000 -LEADER
fixed length control field 02209cam a2200253 i 4500
001 - CONTROL NUMBER
control field 1777969
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211023104755.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 780524s1978 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 77088299
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256020485
040 ## - CATALOGING SOURCE
Original cataloging agency BUL
Transcribing agency BUL
Modifying agency BUL
Language of cataloging eng
Description conventions rda
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Item number MCC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a managerial approach /
Statement of responsibility, etc. E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 6th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood, Ill. :
Name of publisher, distributor, etc. R. D. Irwin,
Date of publication, distribution, etc. 1978.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 767 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Contents <br/>Chapter 1. Marketing's role in society<br/><br/>Chapter 2. Marketing's role within the firm<br/><br/>Chapter 3. Marketing strategy planning<br/><br/>Chapter 4. Uncontrollable environments affecting marketing management <br/><br/>Chapter 5. Demographic dimensions of U.S. consumer markets<br/><br/>Chapter 6. Behavioral dimensions of the consumer market<br/><br/>Chapter 7. Intermediate Customers and their buying behavior<br/><br/>Chapter 8. Segmenting Markets <br/><br/>Chapter 9. Forecasting target market potential and sales<br/><br/>Chapter 10. Product planning<br/><br/>Chapter 11. Packaging and branding<br/><br/>Chapter 12. Goods classes and strategy planning<br/><br/>Chapter 13. Place and the development of channel system<br/><br/>Chapter 14. Retailing <br/><br/>Chapter 15. Wholesaling<br/><br/>Chapter 16. Physical Distribution <br/><br/>Chapter 17. Promotion-Introduction<br/><br/>Chapter 18. Personal Selling <br/><br/>Chapter 19. Mass selling<br/><br/>Chapter 20. Pricing objectives and policies <br/><br/>Chapter 21. Cost-oriented pricing in the real world<br/><br/>Chapter 22. Demand-oriented approaches to price determination<br/><br/>Chapter 23. Strategic Planning<br/><br/>Chapter 24. Planning and implementing marketing programs<br/><br/>Chapter 25. Marketing planning for international markets<br/><br/>Chapter 26. Gathering information for marketing decision making <br/><br/>Chapter 27. Controlling Marketing Programs<br/><br/>Chapter 28. Marketing in a consumer-oriented society : Appraisal and challenges<br/>
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e opcn
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Open Access
Edition 6th edition
Classification part 658.8
Item part 1
Call number prefix MCC
Call number suffix 658.8 MCC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Engineering Library Engineering Library 10/23/2021 Donation   658.8 MCC 1 0027812 10/23/2021 1 10/23/2021 Book Open Access