A preface to marketing management / (Record no. 5378)

MARC details
000 -LEADER
fixed length control field 01669pam a2200253 a 4500
001 - CONTROL NUMBER
control field 3889327
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210720062914.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 900424s1991 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 90037340
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256094454
040 ## - CATALOGING SOURCE
Original cataloging agency BUL
Transcribing agency BUL
Modifying agency BUL
Language of cataloging eng
Description conventions rda
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Item number PET
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
245 12 - TITLE STATEMENT
Title A preface to marketing management /
Statement of responsibility, etc. J. Paul Peter, James H. Donnelly, Jr.
250 ## - EDITION STATEMENT
Edition statement 5th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood, IL :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. c1991.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 324 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note PART A. INTRODUCTION<br/>Chapter 1. Strategic planning and the marketing management process<br/><br/>PART B. MARKETING INFORMATION, RESEARCH, AND UNDERSTANDING THE TARGET MARKET<br/>Chapter 2. Marketing decision support systems and marketing research<br/><br/>Chapter 3. Consumer behavior<br/><br/>Chapter 4. Organizational buyer behavior<br/><br/>Chapter 5. Market segmentation<br/><br/>PART C. THE MARKETING MIX<br/>Chapter 6. Product strategy<br/><br/>Chapter 7. New product planning<br/><br/>Chapter 8. Promotion strategy: advertising and sales promotion<br/><br/>Chapter 9. Promotion strategy: personal selling<br/><br/>Chapter 10. Distribution strategy<br/><br/>Chapter 11. Pricing strategy<br/><br/>PART D. MARKETING IN SPECIAL FIELDS<br/>Chapter 12. The marketing of services<br/><br/>Chapter 13. International marketing<br/><br/>PART E. MARKETING RESPONSE TO A CHANGING SOCIETY<br/><br/>Chapter 14. Marketing management: social and ethical dimensions
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [299]-310) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly, James H.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Closed Access
Edition 5th edition
Classification part 658.8
Item part 1
Call number prefix PET
Call number suffix 658.8 PET
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Engineering Library Engineering Library 07/20/2021 Donation   658.8 PET 1 0009887 07/20/2021 1 07/20/2021 Book Closed Access