Broadcast and cable selling / (Record no. 4592)
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000 -LEADER | |
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fixed length control field | 01824pam a2200241 a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240116111543.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 920519s1993 caua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0534197701 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | BUL |
Transcribing agency | BUL |
Modifying agency | BUL |
Language of cataloging | eng |
Description conventions | rda |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1430688 |
Edition number | 23 |
Item number | WAR |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Warner, Charles, |
245 10 - TITLE STATEMENT | |
Title | Broadcast and cable selling / |
Statement of responsibility, etc. | Charles Warner, Joseph Buchman. |
250 ## - EDITION STATEMENT | |
Edition statement | Updated 2nd edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Belmont, Calif. : |
Name of publisher, distributor, etc. | Wadsworth Pub. Co., |
Date of publication, distribution, etc. | c1993. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 447 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
500 ## - GENERAL NOTE | |
General note | CONTENTS<br/><br/>PART ONE: SELLING AND THE MARKETING CONCEPT <br/>Chapter 1. Selling: perspectives, function and the SKOAPP system <br/><br/>Chapter 2. The marketing concept and positioning <br/><br/>PART TWO: SKILLS <br/>Chapter 3. The needs-satisfaction approach to selling<br/><br/>Chapter 4. Prospecting qualifying, and researching and targeting: the first steps <br/><br/>Chapter 5. Presenting and servicing: the last step<br/><br/>PART THREE: KNOWLEDGE<br/>Chapter 6. Understanding and using ratings <br/><br/>Chapter 7. The advertising media<br/><br/>Chapter 8. Maximizing revenue, rate structure, and packaging<br/><br/>PART FOUR: OPPORTUNITIES<br/>Chapter 9. Retail/development selling<br/><br/>Chapter 10. Agency/ service selling<br/><br/>Chapter 11. Network, syndicated, rep, and local cable selling<br/><br/>Chapter 12. Specialized selling: promotions, sports and political<br/><br/>PART FIVE: ATTITUDE, PREPARATION, AND PERSISTANCE <br/>Chapter 13. Attitude and ethics in selling<br/><br/>Chapter 14. Organizing Individual sales effort<br/><br/>Chapter 15. The future of broadcast and cable selling |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index P. 440-447 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Selling |
General subdivision | Broadcast advertising. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Buchman, Joseph. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book Open Access |
Edition | Updated 2nd edition |
Classification part | 659.1430688 |
Item part | 1 |
Call number prefix | WAR |
Call number suffix | 659.1430688 WAR |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Dewey Decimal Classification | Engineering Library | Engineering Library | 06/30/2021 | Donation | 0021133 | 659.1430688 WAR 1 | BUML24010550 | 06/30/2021 | 1 | 06/30/2021 | Book Open Access |