Broadcast and cable selling / (Record no. 4592)

MARC details
000 -LEADER
fixed length control field 01824pam a2200241 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240116111543.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 920519s1993 caua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0534197701
040 ## - CATALOGING SOURCE
Original cataloging agency BUL
Transcribing agency BUL
Modifying agency BUL
Language of cataloging eng
Description conventions rda
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1430688
Edition number 23
Item number WAR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Warner, Charles,
245 10 - TITLE STATEMENT
Title Broadcast and cable selling /
Statement of responsibility, etc. Charles Warner, Joseph Buchman.
250 ## - EDITION STATEMENT
Edition statement Updated 2nd edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Belmont, Calif. :
Name of publisher, distributor, etc. Wadsworth Pub. Co.,
Date of publication, distribution, etc. c1993.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 447 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note CONTENTS<br/><br/>PART ONE: SELLING AND THE MARKETING CONCEPT <br/>Chapter 1. Selling: perspectives, function and the SKOAPP system <br/><br/>Chapter 2. The marketing concept and positioning <br/><br/>PART TWO: SKILLS <br/>Chapter 3. The needs-satisfaction approach to selling<br/><br/>Chapter 4. Prospecting qualifying, and researching and targeting: the first steps <br/><br/>Chapter 5. Presenting and servicing: the last step<br/><br/>PART THREE: KNOWLEDGE<br/>Chapter 6. Understanding and using ratings <br/><br/>Chapter 7. The advertising media<br/><br/>Chapter 8. Maximizing revenue, rate structure, and packaging<br/><br/>PART FOUR: OPPORTUNITIES<br/>Chapter 9. Retail/development selling<br/><br/>Chapter 10. Agency/ service selling<br/><br/>Chapter 11. Network, syndicated, rep, and local cable selling<br/><br/>Chapter 12. Specialized selling: promotions, sports and political<br/><br/>PART FIVE: ATTITUDE, PREPARATION, AND PERSISTANCE <br/>Chapter 13. Attitude and ethics in selling<br/><br/>Chapter 14. Organizing Individual sales effort<br/><br/>Chapter 15. The future of broadcast and cable selling
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index P. 440-447
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Selling
General subdivision Broadcast advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Buchman, Joseph.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Open Access
Edition Updated 2nd edition
Classification part 659.1430688
Item part 1
Call number prefix WAR
Call number suffix 659.1430688 WAR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Engineering Library Engineering Library 06/30/2021 Donation 0021133   659.1430688 WAR 1 BUML24010550 06/30/2021 1 06/30/2021 Book Open Access