MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03448pam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2089547 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240108101252.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
951020s1996 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
95045409 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780471596417 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471596418 (cloth : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BUL |
| Transcribing agency |
BUL |
| Modifying agency |
BUL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
20 |
| Item number |
WEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wells, William |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior / |
| Statement of responsibility, etc. |
William D. Wells, David Prensky. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
J. Wiley, |
| Date of publication, distribution, etc. |
c1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 v. (various pagings) : |
| Other physical details |
col. ill. ; |
| Dimensions |
27 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Contents;<br/><br/>Chapter 1: An introduction to consumer behavior <br/>What is consumer behavior?<br/>An approach to the analysis of consumer behavior <br/>Consumer behavior actors<br/>etc.<br/><br/>Chapter 2: A framework for the study of consumer behavior <br/>Consumer purchase activities <br/>Variations in purchase activities <br/>Consumer background characteristics<br/>etc.<br/><br/>Chapter 3: Marketers and consumer behavior <br/>The role of consumer behavior in marketing strategy <br/>Market segmentation<br/>Product positioning and the marketing mix <br/>etc.<br/><br/>Chapter 4: Culture and vision <br/>Culture <br/>International marketing strategies <br/>Core values and their measurements <br/>etc.<br/><br/>Chapter 5: Demographic subcultures <br/>The base of demographic differences <br/>Gender <br/>Age<br/>etc.<br/><br/>Chapter 6: Personality, lifestyle, and psychographics <br/>Personality, lifestyle, and psychographics personality <br/>Lifestyle and psychographics <br/>etc.<br/><br/>Chapter 7: Reference groups, communities, and families <br/>Why select a reference group?<br/>Types of reference groups <br/>The influence of reference groups <br/>etc,<br/><br/>Chapter 8: Consumer motivation and needs <br/>Motivation<br/>Approaches to consumer motivation <br/>Identifying consumer benefits <br/>etc.<br/><br/>Chapter 9: Perception <br/>Defining perception <br/>Perceptual selection and organization <br/>Interpreting marketing imagery <br/>etc.<br/><br/>Chapter 10: Learning <br/>Learning <br/>Behavioral learning theory <br/>Cognitive learning theory <br/>etc.<br/><br/>Chapter 11: Attitude formation and change <br/>Attitude formation<br/>Attitude models <br/>Measuring attitudes <br/>etc.<br/><br/>Chapter 12: Consumer decision making <br/>Levels of decision making <br/>The decision making process, search for alternatives <br/>Evaluation of alternatives <br/>etc.<br/><br/>Chapter 13: High and low involvement decision making <br/>Motivation and involvement <br/>High involvement purchases <br/>Low involvement purchases <br/>etc.<br/><br/>Chapter 14: Purchase and usage behavior <br/>Activities in purchase and usage behavior<br/>Influences on purchase and usage activities <br/>Post-purchase activities <br/><br/>Chapter 15: Marketing communication <br/>The communication process<br/>Two perspectives on consumers <br/>Integrated marketing communications <br/>etc.<br/><br/>Chapter 16: Interpersonal communication and opinion leadership <br/>Interpersonal communication<br/>Word-of-mouth communication <br/>Theories of the flow of communication<br/>etc.<br/><br/>Chapter 17: New product planning <br/>Types of new product innovations<br/>The diffusion of an innovation in a market <br/>The adoption process <br/>etc.<br/><br/> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Prensky, David. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/wiley037/95045409.html">http://www.loc.gov/catdir/description/wiley037/95045409.html</a> |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of Contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/onix04/95045409.html">http://www.loc.gov/catdir/toc/onix04/95045409.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book Open Access |
| Classification part |
658.8342 |
| Item part |
1 |
| Call number prefix |
WEL |
| Call number suffix |
658.8342 WEL |
