The Media of mass communication / (Record no. 3194)
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000 -LEADER | |
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fixed length control field | 04254cam a2200265 a 4500 |
001 - CONTROL NUMBER | |
control field | 12958465 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230905071703.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 021004s2003 maua 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2002514513 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0205377750 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0205377750 (computer disc) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | BUL |
Transcribing agency | BUL |
Language of cataloging | Eng |
Modifying agency | BUL |
Description conventions | RDA |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 302.23 |
Edition number | 22 |
Item number | VIV |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Vivian, John. |
245 14 - TITLE STATEMENT | |
Title | The Media of mass communication / |
Statement of responsibility, etc. | John Vivian. |
250 ## - EDITION STATEMENT | |
Edition statement | 6th edition, 2003 update. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Boston : |
Name of publisher, distributor, etc. | Allyn and Bacon, |
Date of publication, distribution, etc. | c2003. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxv, 510 p. : |
Other physical details | col. ill. : |
Dimensions | 26 cm. + |
Accompanying material | 1 computer optical disc (4 3/4 in.) |
500 ## - GENERAL NOTE | |
General note | Content<br/><br/>Section one<br/><br/>Vignette: Sumner Redstone<br/>1 Mass Media<br/>Importance of Mass media<br/>Primary Mass Media<br/>Mass Media Models<br/>Economics of Mass Media<br/>etc.<br/><br/>2 Books<br/>Vignette: J.K. Rowling<br/>Books in the culture<br/>Book categories<br/>Book publishers<br/>Book authors<br/>Book issues<br/>etc.<br/><br/>3 Magazines<br/>Vignette: Bob Petersen<br/>Influence of Magazines<br/>Magazines as Media innovators<br/>Consumer Magazines<br/>Nonnewsrack Magazines<br/>etc.<br/><br/>4 Newspapers<br/>Vignette: George Gilder<br/>Importance of Newspapers<br/>Newspapers chain ownership<br/>Evaluating Newspapers<br/>National dailies<br/>etc.<br/><br/>5 Recordings<br/>Vignette: Shawn Fanning<br/>Recorded Music as a Social force<br/>Recording industry<br/>Sound-recording technology<br/>Digital technology<br/>etc.<br/><br/>6 Movies<br/>Vignette: Amorette Jones<br/>Importance of movies<br/>Technical heritage of Movies<br/>Three crises that reshaped hollywood<br/>Hollywood's response to television<br/>etc.<br/><br/>7 Radio<br/>Vignette: Don Imus<br/>Significance of radio<br/>Technical development<br/>Characteristics of U.S. Radio<br/>Radio as entertainment<br/>Radio News<br/>etc.<br/><br/>8 Television<br/>Vignette: John de Moi<br/>Impact of Television<br/>Technology of television<br/>Structure of U.S Television<br/>Delivery systems<br/>Over-air Networks<br/>etc.<br/><br/>9 The Web<br/>Vignette: Tim Berners-Lee<br/>World Wide Web<br/>The Internet<br/>Commerce and the Web<br/>Measuring the Web Audience<br/>etc.<br/><br/>10 News<br/>Vignette: Christian Amanour<br/>Journalism traditions<br/>Personal Values in News<br/>Variables affecting News<br/>Influences on News<br/>etc.<br/><br/>11 Public relations<br/>Vignette: Dean Kamen<br/>Importance of public relations<br/>Origin of public relations<br/>Structure of Public relations<br/>Public relations services<br/>etc.<br/><br/>12 Advertising<br/>Vignette: Daisy Exposito-Ulia<br/>Importance of advertising<br/>Origins of advertising<br/>Advertising agencies<br/>Placing advertisements<br/>etc.<br/>13 Media research<br/>Vignette: Andy Kohut<br/>Public- Opinion sampling<br/>Measuring audience size<br/>Measuring audience reaction<br/>Audience analysis<br/>etc.<br/>14 Mass Communication<br/>Vignette; Wilbur Schramm<br/>Types of communication<br/>Components of Mass Communication<br/>Communication models<br/>Fundamentals in the process<br/>etc.<br/><br/>15 Media effects<br/>Vignette: Orson Welles<br/>Effects studies<br/>Uses and gratifications studies<br/>Individual selectivity<br/>Socialization<br/>Media-Depicted violence<br/>etc.<br/><br/>16 Mass Media and Society<br/>Vignette: Marshall McLuhan<br/>Mass Media role in culture<br/>Social stability<br/>Cultural transmission<br/>Mass Media and fundamental change<br/>etc.<br/><br/>17 Global Mass Media<br/>Vignette: Rupert Murdoch<br/>Global Conglomeration<br/>Effects of globalization<br/>Cultural intrusion<br/>Global media models<br/>etc.<br/><br/>18 Mass Media and Governance<br/>Vignette: Helen Thomas<br/>Media role in governance<br/>Media as information sources<br/>Media effects on governance<br/>Government manipulation of media<br/>etc.<br/><br/>19 Mass Media Law<br/>Vignette: John Perry Barlow<br/>The U.S Constitution<br/>Prior restraint<br/>Slander and Mass Media<br/>Privacy Law<br/>etc.<br/><br/>20 Ethics and the Mass Media<br/>Vignette: Jesse Ventura<br/>The difficulty of ethics<br/>Moral principles<br/>Process versus outcome<br/>Potter's box<br/>etc.<br/><br/>21 Visual Messages<br/>Vignette: Al Diaz<br/>Early Media illustrations<br/>Photographic technology<br/>Photography in Mass Communication<br/>Cameras,Films and techniques<br/>etc.<br/><br/>22 Media and political systems<br/>Vignette: John Twyn<br/>Four theories model<br/>Authoritarian Media<br/>Communist Media<br/>Libertarian Model<br/>Social responsibility model<br/>etc.<br/><br/><br/><br/><br/><br/><br/> |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes index: p. 497-508. |
538 ## - SYSTEM DETAILS NOTE | |
System details note | System requirements for accompanying computer disc: Windows and Macintosh |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Mass media. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book Open Access |
Edition | 22 |
Classification part | 302.23 |
Item part | 1 |
Call number prefix | VIV |
Call number suffix | 302.23 VIV |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Coded location qualifier | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of acquisition |
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Dewey Decimal Classification | Engineering Library | Engineering Library | 04/27/2021 | Donation | 0019597 | 302.25 VIV | BUML23090464 | 04/27/2021 | 1 | 04/27/2021 | Book Open Access | ||||||
Dewey Decimal Classification | Engineering Library | Engineering Library | 06/11/2021 | 0020878 | 302.23 VIV 2 | BUML23090465 | 06/11/2021 | 2 | Book Open Access | Donation |