The Media of mass communication / (Record no. 3194)

MARC details
000 -LEADER
fixed length control field 04254cam a2200265 a 4500
001 - CONTROL NUMBER
control field 12958465
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230905071703.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 021004s2003 maua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002514513
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0205377750
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0205377750 (computer disc)
040 ## - CATALOGING SOURCE
Original cataloging agency BUL
Transcribing agency BUL
Language of cataloging Eng
Modifying agency BUL
Description conventions RDA
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23
Edition number 22
Item number VIV
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Vivian, John.
245 14 - TITLE STATEMENT
Title The Media of mass communication /
Statement of responsibility, etc. John Vivian.
250 ## - EDITION STATEMENT
Edition statement 6th edition, 2003 update.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Allyn and Bacon,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 510 p. :
Other physical details col. ill. :
Dimensions 26 cm. +
Accompanying material 1 computer optical disc (4 3/4 in.)
500 ## - GENERAL NOTE
General note Content<br/><br/>Section one<br/><br/>Vignette: Sumner Redstone<br/>1 Mass Media<br/>Importance of Mass media<br/>Primary Mass Media<br/>Mass Media Models<br/>Economics of Mass Media<br/>etc.<br/><br/>2 Books<br/>Vignette: J.K. Rowling<br/>Books in the culture<br/>Book categories<br/>Book publishers<br/>Book authors<br/>Book issues<br/>etc.<br/><br/>3 Magazines<br/>Vignette: Bob Petersen<br/>Influence of Magazines<br/>Magazines as Media innovators<br/>Consumer Magazines<br/>Nonnewsrack Magazines<br/>etc.<br/><br/>4 Newspapers<br/>Vignette: George Gilder<br/>Importance of Newspapers<br/>Newspapers chain ownership<br/>Evaluating Newspapers<br/>National dailies<br/>etc.<br/><br/>5 Recordings<br/>Vignette: Shawn Fanning<br/>Recorded Music as a Social force<br/>Recording industry<br/>Sound-recording technology<br/>Digital technology<br/>etc.<br/><br/>6 Movies<br/>Vignette: Amorette Jones<br/>Importance of movies<br/>Technical heritage of Movies<br/>Three crises that reshaped hollywood<br/>Hollywood's response to television<br/>etc.<br/><br/>7 Radio<br/>Vignette: Don Imus<br/>Significance of radio<br/>Technical development<br/>Characteristics of U.S. Radio<br/>Radio as entertainment<br/>Radio News<br/>etc.<br/><br/>8 Television<br/>Vignette: John de Moi<br/>Impact of Television<br/>Technology of television<br/>Structure of U.S Television<br/>Delivery systems<br/>Over-air Networks<br/>etc.<br/><br/>9 The Web<br/>Vignette: Tim Berners-Lee<br/>World Wide Web<br/>The Internet<br/>Commerce and the Web<br/>Measuring the Web Audience<br/>etc.<br/><br/>10 News<br/>Vignette: Christian Amanour<br/>Journalism traditions<br/>Personal Values in News<br/>Variables affecting News<br/>Influences on News<br/>etc.<br/><br/>11 Public relations<br/>Vignette: Dean Kamen<br/>Importance of public relations<br/>Origin of public relations<br/>Structure of Public relations<br/>Public relations services<br/>etc.<br/><br/>12 Advertising<br/>Vignette: Daisy Exposito-Ulia<br/>Importance of advertising<br/>Origins of advertising<br/>Advertising agencies<br/>Placing advertisements<br/>etc.<br/>13 Media research<br/>Vignette: Andy Kohut<br/>Public- Opinion sampling<br/>Measuring audience size<br/>Measuring audience reaction<br/>Audience analysis<br/>etc.<br/>14 Mass Communication<br/>Vignette; Wilbur Schramm<br/>Types of communication<br/>Components of Mass Communication<br/>Communication models<br/>Fundamentals in the process<br/>etc.<br/><br/>15 Media effects<br/>Vignette: Orson Welles<br/>Effects studies<br/>Uses and gratifications studies<br/>Individual selectivity<br/>Socialization<br/>Media-Depicted violence<br/>etc.<br/><br/>16 Mass Media and Society<br/>Vignette: Marshall McLuhan<br/>Mass Media role in culture<br/>Social stability<br/>Cultural transmission<br/>Mass Media and fundamental change<br/>etc.<br/><br/>17 Global Mass Media<br/>Vignette: Rupert Murdoch<br/>Global Conglomeration<br/>Effects of globalization<br/>Cultural intrusion<br/>Global media models<br/>etc.<br/><br/>18 Mass Media and Governance<br/>Vignette: Helen Thomas<br/>Media role in governance<br/>Media as information sources<br/>Media effects on governance<br/>Government manipulation of media<br/>etc.<br/><br/>19 Mass Media Law<br/>Vignette: John Perry Barlow<br/>The U.S Constitution<br/>Prior restraint<br/>Slander and Mass Media<br/>Privacy Law<br/>etc.<br/><br/>20 Ethics and the Mass Media<br/>Vignette: Jesse Ventura<br/>The difficulty of ethics<br/>Moral principles<br/>Process versus outcome<br/>Potter's box<br/>etc.<br/><br/>21 Visual Messages<br/>Vignette: Al Diaz<br/>Early Media illustrations<br/>Photographic technology<br/>Photography in Mass Communication<br/>Cameras,Films and techniques<br/>etc.<br/><br/>22 Media and political systems<br/>Vignette: John Twyn<br/>Four theories model<br/>Authoritarian Media<br/>Communist Media<br/>Libertarian Model<br/>Social responsibility model<br/>etc.<br/><br/><br/><br/><br/><br/><br/>
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index: p. 497-508.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements for accompanying computer disc: Windows and Macintosh
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Open Access
Edition 22
Classification part 302.23
Item part 1
Call number prefix VIV
Call number suffix 302.23 VIV
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Coded location qualifier Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Source of acquisition
    Dewey Decimal Classification     Engineering Library Engineering Library 04/27/2021 Donation 0019597   302.25 VIV BUML23090464 04/27/2021 1 04/27/2021 Book Open Access  
    Dewey Decimal Classification     Engineering Library Engineering Library 06/11/2021   0020878   302.23 VIV 2 BUML23090465 06/11/2021 2   Book Open Access Donation