Marketing management / (Record no. 3043)

MARC details
000 -LEADER
fixed length control field 02346nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211115083220.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210421b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273753360
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273753363
040 ## - CATALOGING SOURCE
Original cataloging agency BUL
Language of cataloging eng
Transcribing agency BUL
Modifying agency BUL
Description conventions rda
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 ## - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc. Philip Kotler, Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 14th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent (various pagings) :
Other physical details col. ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Contents;<br/><br/>Part 1: Understanding Marketing Management<br/><br/>Chapter 1. Defining Marketing for the 21st Century<br/><br/>Chapter 2. Developing Marketing Strategies and Plans<br/><br/>Part 2: Capturing Marketing Insights<br/><br/>Chapter 3. Gathering Information and Scanning the Environment<br/><br/>Chapter 4. Conducting Marketing Research and Forecasting on Demand<br/><br/>Part 3: Connecting with Customers<br/><br/>Chapter 5. Creating Long-term Loyalty Relationships<br/><br/>Chapter 6. Analyzing Consumer Markets<br/><br/>Chapter 7. Analyzing Business Markets<br/><br/>Chapter 8. Identifying Market Segments and Targets<br/><br/>Part 4: Building Strong Brands<br/><br/>Chapter 9. Creating Brand Equity<br/><br/>Chapter 10. Crafting the Brand Position<br/><br/>Chapter 11. Competitive Dynamics<br/><br/>Part 5: Shaping the Market<br/><br/>Chapter 12. Setting Product Strategy<br/><br/>Chapter 13. Designing and Managing Services<br/><br/>Chapter 14. Developing Pricing Strategies and Programs<br/><br/>Part 6: Delivering Value<br/><br/>Chapter 15. Designing and Managing Integrated Marketing<br/><br/>Chapter 16. Managing Retailing, Wholesaling, and Logistics<br/><br/>Part 7: Communicating Value<br/><br/>Chapter 17. Designing and Managing Integrated Marketing Communications<br/><br/>Chapter 18. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations<br/><br/>Chapter 19. Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling<br/><br/>Part 8: Creating Successful Long-Term Growth<br/><br/>Chapter 20. Introducing New Marketing Offerings<br/><br/>Chapter 21. Tapping into Global Markets<br/><br/>Chapter 22. Managing a Holistic Marketing Organization<br/><br/>
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Open Access
Edition 14th edition
Classification part 658.8
Item part 1
Call number prefix KOT
Call number suffix 658.8 KOT
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 04/21/2021 purchae 0016196   658.8 KOT PALL23090641 04/21/2021 1 04/21/2021 Book Closed Access
    Dewey Decimal Classification     Management Sciences Library Management Sciences Library 04/21/2021 purchae 0016195   658.8 KOT PALL23090642 04/21/2021 2 04/21/2021 Book Closed Access