MARC details
000 -LEADER |
fixed length control field |
02126nam a22003737a 4500 |
001 - CONTROL NUMBER |
control field |
18543980 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240215125719.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
240215b |||||||| |||| 00| 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2015937237 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780133993332 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0133993337 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn893452569 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
BUL |
Language of cataloging |
eng |
Transcribing agency |
BUL |
Description conventions |
rda |
Modifying agency |
BUL |
042 ## - AUTHENTICATION CODE |
Authentication code |
lccopycat |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
22 |
Classification number |
658.87 |
Item number |
MAR |
245 10 - TITLE STATEMENT |
Title |
Marketing that works : |
Remainder of title |
how entrepreneurial marketing can add sustainable value to any sized company / |
Statement of responsibility, etc. |
Leonard M. Lodish . . . [et al.]. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Old Tappan, New Jersey : |
Name of producer, publisher, distributor, manufacturer |
Pearson Education, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2016] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2016 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 376 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
Contents;<br/><br/>1. Marketing strategy - Refine your offering <br/>Marketing-driven strategy to make extraordinary money <br/>Generating, screening and developing ideas <br/>Entrepreneurial pricing: An often-misused way to garner extraordinary profits <br/><br/>2. Demand-generation and sales - Lead your customers to your offering <br/>Leverage public relations for maximum value <br/>Promotion and viral marketing to maximize sustainable profitability <br/>Advertising to build awareness and reinforce messaging <br/>Distribution/channel decisions to solidify sustainable competitive advantage <br/>Sales management to add value <br/>Marketing enabled sales <br/><br/>3. Execution - Cultivate the people and resources to make your marketing work <br/>Create an ecosystem to maximize product/service lifetime profitability <br/>Entrepreneurial marketing for building teams <br/>Marketing for financing activities <br/>Building strong brands and strong companies <br/><br/> |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
New business enterprises |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Industrial management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Entrepreneurship. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Lodish, Leonard M. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Morgan, Howard L. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Archambeau, Shellye |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Babin, Jeffrey A. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Book Open Access |
Edition |
2nd edition |
Classification part |
658.87 |
Item part |
1 |
Call number prefix |
MAR |
Call number suffix |
658.87 MAR |