Marketing that works : (Record no. 10775)

MARC details
000 -LEADER
fixed length control field 02126nam a22003737a 4500
001 - CONTROL NUMBER
control field 18543980
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240215125719.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240215b |||||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015937237
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780133993332
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0133993337
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn893452569
040 ## - CATALOGING SOURCE
Original cataloging agency BUL
Language of cataloging eng
Transcribing agency BUL
Description conventions rda
Modifying agency BUL
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.87
Item number MAR
245 10 - TITLE STATEMENT
Title Marketing that works :
Remainder of title how entrepreneurial marketing can add sustainable value to any sized company /
Statement of responsibility, etc. Leonard M. Lodish . . . [et al.].
250 ## - EDITION STATEMENT
Edition statement 2nd edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Old Tappan, New Jersey :
Name of producer, publisher, distributor, manufacturer Pearson Education,
Date of production, publication, distribution, manufacture, or copyright notice [2016]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2016
300 ## - PHYSICAL DESCRIPTION
Extent xx, 376 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Contents;<br/><br/>1. Marketing strategy - Refine your offering <br/>Marketing-driven strategy to make extraordinary money <br/>Generating, screening and developing ideas <br/>Entrepreneurial pricing: An often-misused way to garner extraordinary profits <br/><br/>2. Demand-generation and sales - Lead your customers to your offering <br/>Leverage public relations for maximum value <br/>Promotion and viral marketing to maximize sustainable profitability <br/>Advertising to build awareness and reinforce messaging <br/>Distribution/channel decisions to solidify sustainable competitive advantage <br/>Sales management to add value <br/>Marketing enabled sales <br/><br/>3. Execution - Cultivate the people and resources to make your marketing work <br/>Create an ecosystem to maximize product/service lifetime profitability <br/>Entrepreneurial marketing for building teams <br/>Marketing for financing activities <br/>Building strong brands and strong companies <br/><br/>
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New business enterprises
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Entrepreneurship.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lodish, Leonard M.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Morgan, Howard L.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Archambeau, Shellye
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Babin, Jeffrey A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book Open Access
Edition 2nd edition
Classification part 658.87
Item part 1
Call number prefix MAR
Call number suffix 658.87 MAR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Science and Education Library Science and Education Library 02/15/2024 Donation 0018271   658.87 MAR NAGL22022824 02/28/2022 1 02/28/2022 Book Open Access