Marketing research : (Record no. 10579)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01886nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240215130840.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240215b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073128880 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BUL |
| Transcribing agency | BUL |
| Modifying agency | BUL |
| Language of cataloging | Eng |
| Description conventions | rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 20 |
| Item number | MOL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Molinari, James |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | project manual / |
| Statement of responsibility, etc. | James Molinari |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 67 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Contents<br/><br/>Chapter 1<br/>The marketing Research Project<br/>Introduction<br/>Project Overview<br/>Major Steps in the marketing research processing<br/><br/>Chapter 2<br/>Choosing a topic<br/>Introduction 11<br/>Customer satisfaction studies<br/>Market Segmentation Studies<br/><br/>Chapter 3<br/>Review of the Decision Situation<br/>Introduction<br/>Decision Situation <br/>The assignment<br/><br/>Chapter 4<br/>Research Objectives and information needs<br/>Introduction<br/>Decision Situation <br/>Decision problem to research objectives<br/><br/>Chapter 5<br/>Literature Review<br/>Introduction<br/>Conceptual definition<br/>Methodology<br/><br/>Chapter 6<br/>Methodology<br/>Introduction<br/>Primary data collection Methods<br/>Questioning Methodology<br/><br/>Chapter 7<br/>Questionnaire design<br/>Introduction<br/>The process<br/><br/>Chapter 8<br/>The sampling plan<br/>Introduction<br/>Population<br/>Sampling Frame<br/><br/>Chapter 9<br/>Coding and data entry using SPSS<br/><br/>Chapter 10<br/>Basic Data Analysis<br/><br/>Chapter 11<br/>The written report<br/>Format of the written Report<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| Form subdivision | Handbooks, manuals, etc. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0623/2005041500-d.html">http://www.loc.gov/catdir/enhancements/fy0623/2005041500-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0623/2005041500-t.html">http://www.loc.gov/catdir/enhancements/fy0623/2005041500-t.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book Open Access |
| Edition | 1st edition |
| Classification part | 658.83 |
| Item part | 1 |
| Call number prefix | MOL |
| Call number suffix | 658.83 MOL |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Inventory number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Agriculture and Animal Sciences Library | Agriculture and Animal Sciences Library | 02/23/2022 | Purchase | 658.83 MOL | 0014018 | 02/23/2022 | 1 | 02/23/2022 | Book Open Access | ||||||
| Dewey Decimal Classification | Engineering Library | Engineering Library | 01/08/2024 | Donation | 658.83 MOL 2 | BUML24010024 | 01/08/2024 | 2 | 01/08/2024 | Book Open Access | 0023343 | |||||
| Dewey Decimal Classification | Engineering Library | Engineering Library | 01/08/2024 | Donation | 658.83 MOL 5 | BUML24010027 | 01/08/2024 | 5 | 01/08/2024 | Book Open Access | 0023340 | |||||
| Dewey Decimal Classification | Engineering Library | Engineering Library | 01/08/2024 | Donation | 658.83 MOL 4 | BUML24010026 | 01/08/2024 | 4 | 01/08/2024 | Book Open Access | 0023341 | |||||
| Dewey Decimal Classification | Engineering Library | Engineering Library | 01/08/2024 | Donation | 658.83 MOL 3 | BUML24010025 | 01/08/2024 | 3 | 01/08/2024 | Book Open Access | 0023342 | |||||
| Dewey Decimal Classification | Science and Education Library | Science and Education Library | 02/15/2024 | Donation | 658.83 MOL | NAGL24020871 | 02/15/2024 | 1 | 02/15/2024 | Book Open Access | 0014020 | |||||
| Dewey Decimal Classification | Science and Education Library | Science and Education Library | 02/15/2024 | Donation | 658.83 MOL | NAGL24020872 | 02/15/2024 | 2 | 02/15/2024 | Book Open Access | 0014016 |