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Effective writing for commerce and industry /

Austin, Mike

Effective writing for commerce and industry / Mike Austin - Devon : MA publications, c1989. - 101 p. : ill. ; 24 cm

Contents;

1. Introduction

2. General use of language and structing of texts
Common failings
Four simple ways of improving writing
Style
Presentation
etc.

2. Technical texts
Inefficient communication costs money
Assessing the requirements
Descriptive texts
etc.

4. Promotional writing
Press releases
Brochures
Articles

5. Writing for business and commerce
Some good and bad examples
Business letters - Specimen layout
Writing to a formula

ISBN: 1871950007

Subjects--Topical Terms:
Writing --Commerce
Commerce industry

Dewey Class. No.: 808.066651 / AUS

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