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Strategic management : theory and practice /

Parnell, John A. 1964-

Strategic management : theory and practice / John A. Parnell. - Cincinnati, OH : Atomic Dog Pub., c2004. - xvii, 237 p. : ill. ; 28 cm.

CONTENTS

Chapter1 Fundamentals of strategic Management

Chapter2 Industry Competition

Chapter3 External Environment

Chapter4 Organizational Mission and Direction

Chapter5 Corporate-level Strategies

Chapter6 Business Units

Chapter7 Functional strategies

Chapter8 Strategy Formulation

Chapter9 Strategy Implementation

Chapter10 Strategic Control

Includes bibliographical references and index.

ISBN: 1592600751 (pbk.) 9781592600755

LCCN: 2003107013

Subjects--Topical Terms:
Strategic planning.
Industrial management.
Organizational effectiveness.

Dewey Class. No.: 658.4012 / PAR

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