000			02359nam a22002417a 4500
003			OSt
005			20231114140847.0
008			210211b ||||| |||| 00| 0 eng d
020			_a9780749472641
040			_aBUL _bENG _cBUL _dBUL _eRDA
082			_222 _a659.15 _bRUS
100			_aRusseoll, Paul J.
245			_aField visual merchandising strategy : _bDeveloping a national in-store strategy using a merchandising service organisation / _cPaul J. Russell
260			_aLondon ; _aPhiladelphia ; _aNew delhi : _bKoganpage, _cc2015
300			_axvi,268p. : _bill. ; _c24cm
500			_aPart one Fighting the war at retail 01. Getting started 1.1 Visual merchandising vs field visual merchandising 1.2 The role of merchandising service organisation (MSOs) 1.3 The leader etc 02 Skill set of your management team 2.1 Communication in the field 2.2 Project management 2.3 Visual merchandising directives etc 03. Mastering the fundamental of welfare 3.1 Merchandise presentation and visual merchandising 3.2 Fixture and capacity 3.3 Developing a high teste level etc Part two Planning and intiating your battle strategy 04 Components of your strategy 4.1 Armies for hire 4.2 The world alliance for retail excellence and standards 4.3 Structure of a mechandising service organisation etc 05. Preparing for combat 5.1 Developing your strategy proposal 5.2 Selecting the right MSO 5.3 Request for proposal etc 06 Training your troops 6.1 Setting expectations 6.2 Training in the field visual merchandising environment 6.3 Needs assessment etc 07. Planning your combat strategy 7.1 Defining retailer requirement 7.2 Developing the strategic plan 7.3 Real world situation etc Part three Executing the strategy 08. Communicating and monitoring the strategic plan 8.1 Distribution of the strategic plan timeline 8.2 Monitoring the execution 8.3 Communicating the sponsors etc 09. Planning and executing tactics and special projects 9.1 Field visual merchandising tactics 9.2 In-store tactics 9.3 Special projects etc
504			_aReferences : p. 262-263 . _ index : p..264-268
650			_aMechandising
650			_aMarketing
650			_aStores, retaial-management
942			_2ddc _cBOOK-CA _h659.15 _i1 _kRUS _m659.15 RUS
999			_c987 _d987