000			01277cam a2200253 4500
999			_c7883 _d7883
003			OSt
005			20211120091720.0
008			211120b ||||| |||| 00| 0 eng d
020			_a0712110224
040			_aBUL _cBUL _dBUL _beng _erda
082	0	0	_a658.8 _220 _bGIL
100	1		_aGiles, G. B. _q(George Bernard)
245	1	0	_aMarketing / _cG. B. Giles.
250			_a5th edition
260			_aLondon : _bMacdonald & Evans, _cc1990.
300			_ax, 294 p. ; _c22 cm.
490	0		_aThe M. & E. handbook series
500			_aCONTENTS PART ONE: WHAT IS MARKETING ABOUT? Marketing defined Consumer behavior Marketing research PART TWO: PRODUCT POLICY AND MARKETING MIX Product policy and planning pricing and demand Advertising and promotion: objectives and institutions Advertising and promotion: campaign planning and evaluation PART THREE: ORGANISATION FOR MARKETING Organization and control channels of distribution sales management specific markets: the marketing of industrial goods and services International marketing
504			_aIncludes index
650		0	_aMarketing _xManagement.
650		0	_aMarketing.
906			_a7 _bcbc _corignew _du _encip _f19 _gy-gencatlg
942			_2ddc _cBO _e5th edition _h658.8 _i1 _kGIL _m658.8 GIL